audience acquisition

The Four Personas Of The Modern CMO In A Digital World
By R "Ray" Wang on April 12, 2016
Marketers Face Massive Challenges In Making The Digital Shift In interviews with over 100 digitally focused, modern CMO’s, shared common challenges in the transformation of their roles and with the support of new digital business models. The top 20 modern marketing challenges (not in order of importance) include: Delivering on a creative to commerce […]
Posted in Trends & Concepts | Tagged 2016, ad networks, Apps Strategy, audience acquisition, audience development, brand, brand promise, brand strategy, Chief Marketing Officer, CMO, Constellation Research, content, Content management, creative to commerce, customer care, customer engagement, Customer Experience, customer service, CXM, CXO, Data Driven, Digital Business, digital commerce, Digital Disruption, digital marketing, Digital Marketing Transformation, Digital Strategy, Digital Transformation, DigitalBiz, digitaltransformation, disruptive technologies, Disruptive technology, engagement, enterprise applications, enterprise apps, Enterprise apps strategy, enterprise software, marketing, marketing agencies, Marketing Automation, marketing execution, Marketing strategy, p2p, P2P Networks, Peer to Peer, Programmatic, R "Ray" Wang;, ROI, rwang0, Software Insider, SoftwareInsider, vendor strategy