audience acquisition

The Four Personas Of The Modern CMO In A Digital World

By R "Ray" Wang on April 12, 2016

Marketers Face Massive Challenges In Making The Digital Shift In interviews with over 100 digitally focused, modern CMO’s, shared common challenges in the transformation of their roles and with the support of new digital business models. The top 20 modern marketing challenges (not in order of importance) include: Delivering on a creative to commerce […]

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