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Bluetooth

Proximity Marketing

Proximity Marketing

By Michael Fauscette on January 26, 2015

Proximity marketing or hyperlocal marketing as it’s sometimes called, is on the upsurge this year. The fact that the smartphone market continues to grow with ~1.3B shipments in 2014 WW, and a CAGR of near 10% through 2018 (based on the IDC Smartphone Tracker) is a part of that of course, but also the technology […]

Posted in Featured Posts, Technology / Software | Tagged beacons, Bluetooth, Consumer, content, context, marketing, mobile, NFC, proximity, QR, real-time, Retail, sales, Social, store, value, wifi

The Internet of Things

The Internet of Things

By Michael Fauscette on January 27, 2013

In a world of smartphones, mifi mobile hot spots, wifi hot spots and broadband home Internet most of us live an always connected life. Smartphones are extending this connectivity around the world and into place where it would have taken…

Posted in Featured Posts, Technology / Software | Tagged automation, Bluetooth, connected, devices, enterprise, Healthcare, internet, Internet of Things, IoT, iPhone, M2M, medical, Smart Cities | 2 Responses

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