By Paul Greenberg on April 2, 2014
I just witnessed the beginning of Adobe’s transformation to a possible marketing technology power. There is a lot to do for them to get there, but they truly have a shot. Read why and what they need to do.
Posted in Business, Featured Posts | Tagged adobe, Adobe Marketing Cloud, Adobe Systems, Brent Leary, Customer Experience, marketing, Neolane
By Paul Greenberg on January 22, 2014
“As long as they keep making it easier and faster to get my stuff, that’s all the customer service I need.” Paul Greenberg and Brent Leary explain why Amazon.com wins CRM Watchlist’s Lifetime Achievement Award.
Posted in Business, Featured Posts | Tagged Amazon, Amazon Web Services, Amazon.com, Brent Leary, Consumerization, CRM Watchlist, CRM Watchlist 2014, customer service, E-Commerce, Jeff Bezos, Mayday, Social Enterprise |
By Paul Greenberg on December 28, 2010
To read this in the proper Watchlist mood, listen to what my fellow Playaz compadre and CRM thought leader Brent Leary tweeted to me yesterday while calling me Paul “Purple Haze” Greenberg. You’ll get it when you hear this. Okay, I know its been tough (for me. I’m sure you’ve had a lot better things […]
Posted in Business, Featured Posts, Technology / Software | Tagged Brent Leary, CRM, CRM Watchlist, microsoft, oracle, Paul Greenberg, salesforce.com, sap |
By R "Ray" Wang on March 5, 2010
Analyzing The Demand For Use Cases In Social CRM
Since joining Altimeter Group, I’ve had the pleasure of collaborating with my colleague Jeremiah Owyang on Social CRM. On a daily basis, the requests for Social CRM strategies escalated from all parts of the organization. In fact, requests reflected all facets of CRM including the usual sales, marketing, […]
Posted in Business, Featured Posts | Tagged Altimeter Group, Brent Leary, collaboration, collaboration insights, CRM, crowdsourced R&D, customer experience management, Dion Hincliffe, early adoptions, early movers, enterprise applications, enterprise apps, Enterprise apps strategy, enterprise collaboration, enterprise software, enterprise strategy, Erin Kinikin, Esteban Kolsky, evangelizables, extended collaboration, groundswell, hollistic approach, innovation, innovation insights, John Lovett, John Ragsdale, Josh Weinberger, marketing, Marshall Lager, near tipping points, Nenshad Bardoliwalla, Oliver Marks, Paul Greenberg, peer-to-peer unpaid armies, proacitve social lead generation, rapid social marketing response, rapid social sales response, sales, seamless customer experience, service, Social Business Software, social campaign tracking, Social CRM, social customer insights, social event management, social marketing insights, social sales insights, social service, social support, social support insights, social technologies, support, Susan Scrupski, VIP experience |
