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Buddy Media

Salesforce Acquiring Exact Target? Good Move (With A Question)

Salesforce Acquiring Exact Target? Good Move (With A Question)

By Esteban Kolsky on June 4, 2013

Ever since Salesforce launched a fully-working and functional version of Service Cloud (about three-four years ago) following the tiring attempts to build it itself for five or six years (which they later gave up to acquire Instranet – learning along the way that acquisitions work better than building-up) we have been waiting for something like […]

Posted in Business, Featured Posts | Tagged Buddy Media, ExactTarget, salesforce, salesforce.com, Service Cloud, sfexact, social marketing | 2 Responses

What the Launch of Social.com Shows Us

What the Launch of Social.com Shows Us

By Esteban Kolsky on April 25, 2013

This week Salesforce announced the launch of Social.com – a social advertising solution that brings the power of Radian6 (R6) and Buddy Media (BM) (two acquisitions made by Salesforce in the past two years for over $1 Billion total that had been floundering looking for a purpose) into an innovative way to use Marketing 2.0 […]

Posted in Featured Posts, Technology / Software | Tagged #salesforcelive, Assistly, Buddy Media, Facebook, salesforce, salesforce.com, Social Media, Social.com

Salesforce Social.com, So Not Like Mad Men

Salesforce Social.com, So Not Like Mad Men

By Denis Pombriant on April 25, 2013

Announcements are flying around San Francisco like electrons around a Uranium nucleus.  I am here for a few days as a guest of Oracle to receive a comprehensive briefing on the company’s products and directions (more on that soon) and if that was the only thing going on it would be substantial.  But today, Salesforce […]

Posted in Business | Tagged #salesforcelive, Buddy Media, salesforce.com, Social.com

Image credit: New Media Marketing

Analyzing Social Analytics

By Evangelos Simoudis on October 3, 2012

Social (media, technologies, applications) continues to penetrate the corporate world.  To date the penetration has primarily been driven by the demand to take advantage of Facebook’s massive reach and enable companies to get closer to their customers.  More recently, companies started taking similar advantage of Twitter, LinkedIn and Google+.  The quick adoption of social by […]

Posted in Featured Posts, Trends & Concepts | Tagged Buddy Media, CMO, Facebook, google, Insight as a Service, linkedin, SaaS, social analytics, Twitter, YouTube | 3 Responses

Dreamforce Previews

Dreamforce Previews

By Denis Pombriant on August 29, 2012

My sources tell me that Salesforce.com will be handling its major Dreamforce announcements differently this year.  Rather than letting us drinking from a fire hose at the event, they promise to tell us much of their news before hand so that they can spend the keynotes (I assume) drilling down into more of the substance […]

Posted in Business, Featured Posts | Tagged benioff, Buddy Media, CRM, df12, Dreamforce, dreamforce12, Richard Branson, salesforce.com, Service Cloud | 1 Response

Social Market Consolidation - It's Here

Social Market Consolidation – It’s Here

By Chris Selland on May 29, 2012

In case you haven’t been paying attention, the Social Media/Marketing marketspace is starting to consolidate – rapidly. What’s driving this consolidation is M&A activity by the large cap market leaders, most notably Salesforce.com who is apparently about to purchase Buddy Media for more than $800M. This follows Oracle’s just-announced $300M acquisition of Vitrue. Salesforce started […]

Posted in Featured Posts, Technology / Software, Trends & Concepts | Tagged Buddy Media, consolidation, M&A, oracle, Radian6, salesforce.com, Social Media, Vitrue

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