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BuddyMedia

Salesforce Fills Out the "Marketing Cloud"

Salesforce Fills Out the "Marketing Cloud"

By Michael Fauscette on June 6, 2013

Salesforce.com announced its intent to acquire email marketing and marketing automation vendor ExactTarget for ~$2,5B or $33.75/share, ending a few years worth of speculation as to which marketing automation vendor it would eventually acquire. The leading contender up to last December was marketing automation heavyweight Eloqua, but Oracle ended that line of thinking by acquiring […]

Posted in Business, Featured Posts | Tagged BuddyMedia, Cloud, CMO, CRM, CX, digital marketing, Eloqua, email, ExactTarget, ibm, marketing, marketing cloud, Marketo, oracle, salesforce, salesforce.com, sap, sfexact, strategy | 2 Responses

Son of CRM: cloud sales, marketing and service in 2013

Son of CRM: cloud sales, marketing and service in 2013

By Phil Wainewright on January 14, 2013

The name’s the same, but this is not the CRM your forefathers knew. Back in the client-server era, enterprise computing focused almost exclusively on automating internal systems. Today, all the innovation is happening at the edge of the enterprise, automating external interactions with prospects, customers, partners and more in the quest for what I’ve called […]

Posted in Business, Featured Posts, Technology / Software | Tagged BuddyMedia, Cloud Computing, CRM, EnSW2013, erp, eurocloud, oracle, salesforce.com, Service Cloud | 6 Responses

Will social software startups "collapse into the orbit" of the big vendors?

Will social software startups "collapse into the orbit" of the big vendors?

By Dion Hinchcliffe on June 17, 2012

With Microsoft finally making a major acquisition move in social software, are we now seeing the roll up of the entire social business industry? Or is this just an minor story in a vast parade of change when it comes to how enterprises are moving to s…

Posted in Business, Featured Posts, Technology / Software | Tagged BuddyMedia, microsoft, Social, social business, Social Media, yammer | 1 Response

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