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Business Insights

Six Steps To Transforming Marketing Into A Strategic Asset

Six Steps To Transforming Marketing Into A Strategic Asset

By Steve Mann on October 7, 2015

Last week I ran a session at Frost & Sullivan’s GIL: Silicon Valley (Growth, Innovation and Leadership) conference in Santa Clara. The session ran for 75 minutes and outlined for participants methods for driving digital transformation within organizations.  Many of the participants agreed with one another that they are tired of marketing regarded by their peers, […]

Posted in Business, Featured Posts | Tagged Business Insights, digital marketing, Digital Transformation, marketing, marketing methodology, marketing techology, Organizational Design, strategy, talent mix

Wiring Your Consumer’s Brain

Wiring Your Consumer’s Brain

By Steve Mann on October 6, 2015

  A couple of weeks ago, I spoke at Confluence, a cool digital marketing conference in Oklahoma City of all places.  Had a blast.  I introduced the concept of Neuro-Digital Marketing – the notion that digital marketing tactics, properly leveraged, can affect direct changes in a consumer’s brain which will drive incredible results for your […]

Posted in Trends & Concepts | Tagged Business Insights, Demand Generation, digital marketing, Digital Transformation, marketing, neuro-digital marketing, NeuroMarketing

Today’s CMO’s Need a Swift Kick in the Bu… Digital

Today’s CMO’s Need a Swift Kick in the Bu… Digital

By Steve Mann on July 31, 2015

“I don’t want to belong to any club that would accept me as one of its members.”
Yet here I am, a member of the Don’t Do a Good Enough Job Selling the Value of Marketing club.

Posted in Business, Featured Posts | Tagged Business Insights, CMO, Digital Business, digital marketing, mobile, social business

Three Brain Marketing

Three Brain Marketing

By Steve Mann on June 26, 2015

What if I told you that conscious perceptions of the world are worthless? And that emotion and instinct rule our behaviors. Unfortunately for most marketers, we spend our time trying to affect conscious thought because we can easily relate to it. As data-driven CMO’s we seek answers to questions about our customers using tools such […]

Posted in Featured Posts, Trends & Concepts | Tagged branding, Business Insights, CMO, digital marketing, NeuroMarketing

The Brains Behind Digital Marketing

The Brains Behind Digital Marketing

By Steve Mann on June 24, 2015

Although a lapsed neuroscientist, I do a lot of thinking about how to elicit the right response in a consumer’s mind from the marketing strategies I create. Engaging with the non-conscious part of us is what is critically important for great marketing. Do you need some convincing? Well, consider this: Would you buy wine based […]

Posted in Featured Posts, Trends & Concepts | Tagged A/B testing, Business Insights, CMO, digital marketing, gamification, marketing, NeuroMarketing, SAP SCN

Where Do Brand And Omnichannel Deployment Intersect?

Where Do Brand And Omnichannel Deployment Intersect?

By Steve Mann on June 22, 2015

Today’s pace of change is causing many CMOs to struggle in the design of compelling customer interactions. As consumers demand more and more engaging omnichannel experiences, CMOs must add another arrow to their marketing quiver — the ability to deploy multiple and compelling channel-native experiences. While we’ve been creating digital channels for quite some time, […]

Posted in Featured Posts, Trends & Concepts | Tagged brand, Business Insights, CMO, Omnichannel

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