Marketing in 2016 Means Remembering the 5 Ns
Traditional marketing tactics — email, search spam, paid/rented email lists, outbound sales calls, display advertising, interstitials etc… continue their decline. As a result, marketers worth their salt are doubling down on inbound marketing, most especially mobile, social and content marketing as a means to drive engagement with their markets. In 2016, successful marketers will remember the 5 Ns: […]
Six Steps To Transforming Marketing Into A Strategic Asset
Last week I ran a session at Frost & Sullivan’s GIL: Silicon Valley (Growth, Innovation and Leadership) conference in Santa Clara. The session ran for 75 minutes and outlined for participants methods for driving digital transformation within organizations. Many of the participants agreed with one another that they are tired of marketing regarded by their peers, […]
Wiring Your Consumer’s Brain
A couple of weeks ago, I spoke at Confluence, a cool digital marketing conference in Oklahoma City of all places. Had a blast. I introduced the concept of Neuro-Digital Marketing – the notion that digital marketing tactics, properly leveraged, can affect direct changes in a consumer’s brain which will drive incredible results for your […]
Today’s CMO’s Need a Swift Kick in the Bu… Digital
“I don’t want to belong to any club that would accept me as one of its members.”
Yet here I am, a member of the Don’t Do a Good Enough Job Selling the Value of Marketing club.
Three Brain Marketing
What if I told you that conscious perceptions of the world are worthless? And that emotion and instinct rule our behaviors. Unfortunately for most marketers, we spend our time trying to affect conscious thought because we can easily relate to it. As data-driven CMO’s we seek answers to questions about our customers using tools such […]
The Brains Behind Digital Marketing
Although a lapsed neuroscientist, I do a lot of thinking about how to elicit the right response in a consumer’s mind from the marketing strategies I create. Engaging with the non-conscious part of us is what is critically important for great marketing. Do you need some convincing? Well, consider this: Would you buy wine based […]
Where Do Brand And Omnichannel Deployment Intersect?
Today’s pace of change is causing many CMOs to struggle in the design of compelling customer interactions. As consumers demand more and more engaging omnichannel experiences, CMOs must add another arrow to their marketing quiver — the ability to deploy multiple and compelling channel-native experiences. While we’ve been creating digital channels for quite some time, […]
Should Your Company Become a Holacracy?
We believe the short answer to whether organizations should make the switch, is that most companies will inevitably tend to Holacracy-style models over time. It’s the natural, better way to work in today’s connected, digital organization.
The Strategic Role of Digital Networks in Corporate Leadership Today
While there are a number of key factors that help organizations create important new types of business results using enterprise social networks or online communities, leadership is almost always at the top of the list. There is no avoiding the fact that what executives and middle managers actually do when it comes to leadership with […]
