SAP Influencer Summit: Best Practice in Real Time Influencer Relations, Twitter, Real Time Web etc
Today I came across a splendid post about corporate communications at last week’s SAP Influencer Summit by Barbara French, of SWAY blog. Barbara is a really smart thinker on new influencer models for business to business communications. The post should be essential reading for anyone that runs events for influencers – whether they be financial […]
SAP: Out with the Old, Shrugging Off The Tag
I just got back SAP’s Influencer Summit for 2009 in Boston. The company seem to be finally emerging from what can only be described as an annus horribilis. 2009 was not a good year for SAP. Sales are down, perceptions are more negative than they have been in a long time because of potential maintenance […]
