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CEM

ORCL Launches CEM

ORCL Launches CEM

By Denis Pombriant on June 28, 2012

Oracle launched its customer experience push this week with an announcement by co-president Mark Hurd.  The new direction begins to pull together the results of Oracle’s latest buying spree in which it purchased ATG for e-commerce, RightNow Technologies for customer service and other technologies for analytics in cyberspace. While Oracle will always draw skeptics the […]

Posted in Business | Tagged Anthony Lye, ATG, CEM, CRM, economics, IDG, Kanarkus, oracle, RightNow | 1 Response

Enterprise Social Networks, Building the Collaborative Enterprise

Enterprise Social Networks, Building the Collaborative Enterprise

By Michael Fauscette on May 31, 2012

Tools that support social business initiatives fit into several different software categories / markets. Social business is a very broad term that includes all the enterprise social activities, internal and external. I find that often people understand a single perspective…

Posted in Featured Posts, Technology / Software | Tagged CEM, collaboration, communication, decision support, enterprise, ESN, SCRM, socbiz, social business, systems | 2 Responses

Social Dynamx, Scaling Social Customer Support

Social Dynamx, Scaling Social Customer Support

By Michael Fauscette on May 29, 2012

Companies are learning that today customer service is a big part of effective marketing strategy. The concept that customers decide how, when and where they interact with a company could be an opportunity but for many companies it is challenging…

Posted in Technology / Software | Tagged CEM, Customer, SCRM, service, support

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