Putting the “Relationship” back in Customer Relationship Management
Wrote a post about what today’s customer expects in terms of “relationships” on SAP’s Customer Edge Blog. Here is a snippet: ———– Transactional CRM, the system of record technology that lets you manage a sales cycle, a customer service request and marketing activity, is critical to make official records of who did what. But here’s […]
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BIG Brands Collaborating to Accelerate Performance. [#e2conf Preview]
Seems like I just got off a plane from this summer’s Boston Enterprise 2.0 Conference. But here we are again — the Santa Clara edition of Enterprise 2.0 is around the corner, from the 14th — 17th of November. The event has a good keynote line up that includes the likes of Sandy Carter of […]
