ICYMM: Communities Are What You Need – Trust Me!
The real power of the social networks is not the ability to share kitten pictures or news or baby pictures with people we loathed in high school but love now. The power is the power of aggregating people of kin minds into communities.
‘Free’ Marketing & the power of Evangelism
If you haven’t already seen it, you need to read this post from Union Square Ventures founder Fred Wilson, and his thoughts on startup Marketing. I believe that marketing is what you do when your product or service sucks or when you make so much profit on every marginal customer that it would be crazy […]
Maggie’s Content Farm
Apologies for the post-Grammys inspiration, but if you make your living – directly or indirectly – by writing, you need to read this New York Times piece, and Barry Ritholtz’s followup – right now. At Media Companies, a Nation of Serfs (New York Times) The Dangle: Illusory Promises of Content Farms (The Big Picture) As […]
Product or Platform?
Just read this lengthy discussion of the dynamics of the ‘war’ between WordPress and Movable Type for the hearts and minds of bloggers – written by a former Movable Type product manager (and current partner) but in a very evenhanded fashion. There’s a great deal of information here and I recommend reading the entire post, […]
Conversation >> Pontification
‘Influence’ is a hot topic these days and rightfully so – but I’ve become a firm believer that influence is less and less about individual experts and more in highly-participative community environments.
