‘Free’ Marketing & the power of Evangelism
If you haven’t already seen it, you need to read this post from Union Square Ventures founder Fred Wilson, and his thoughts on startup Marketing. I believe that marketing is what you do when your product or service sucks or when you make so much profit on every marginal customer that it would be crazy […]
Maggie’s Content Farm
Apologies for the post-Grammys inspiration, but if you make your living – directly or indirectly – by writing, you need to read this New York Times piece, and Barry Ritholtz’s followup – right now. At Media Companies, a Nation of Serfs (New York Times) The Dangle: Illusory Promises of Content Farms (The Big Picture) As […]
Product or Platform?
Just read this lengthy discussion of the dynamics of the ‘war’ between WordPress and Movable Type for the hearts and minds of bloggers – written by a former Movable Type product manager (and current partner) but in a very evenhanded fashion. There’s a great deal of information here and I recommend reading the entire post, […]
Conversation >> Pontification
‘Influence’ is a hot topic these days and rightfully so – but I’ve become a firm believer that influence is less and less about individual experts and more in highly-participative community environments.
