By Paul Greenberg on November 7, 2016
Dreamforce 2016 was pretty simple. It was a microcosm for Salesforce’s activities and place in the larger maelstrom roiling in the tech world – and a likely indicator of why they will have continued real success in that marketplace. Dreamforce was simple but the context wasn’t.
By Paul Greenberg on June 15, 2016
CallidusCloud held its C3 conference a few weeks ago. This 2016 Watchlist winner veered a bit off course but remains a true player in the lead-to-money space. They are a solution/ecosystem, and well worth a close look.
By Paul Greenberg on April 26, 2016
Microsoft’s first Envision, a rough-edged yet solid conference, was defined by its lack of definition. However, the company did drop hints about their plans and I take a crack at figuring it all out.
By Paul Greenberg on April 4, 2016
Adobe just held their 2016 Digital Marketing Summit, and the undercurrent — even more than the loudly announced “stuff” — had blockbuster significance for this company. If they can follow through. Here’s what I mean.
By Paul Greenberg on November 30, 2015
This was my last conference of 2015 – and, because its Oracle OpenWorld, one of my most difficult to figure out – my bad, not theirs. I struggle, I come up with one ironclad conclusion and it turns out the iron part is really sponge – and I change my mind. A couple of years […]
By Paul Greenberg on October 6, 2015
Dreamforce 2015, as always, was more than an event – it was a destination. Mixed in with all the glamor and glitz were some important announcements, and some interesting hints at not just the direction that Salesforce is going, but the things that it should be doing to get there faster – and even differently. If they dare.
By Paul Greenberg on July 13, 2015
Salesforce Connections is what used to be Exact Target’s user conference. Now, it’s rightfully the Salesforce Marketing Cloud’s conference and, while not at the scope of Dreamforce (then again, nothing is), it is without a doubt a banner conference, drawing around 10,000 souls a year. What makes it interesting is that it is a flagship […]
By Paul Greenberg on June 24, 2015
I like stories with good endings – even better with good endings that imply great futures. Back in 1996, there was a great story at the Olympics that led to all kinds of nice things (see story below.) More recently, and once again, at the Lithium LiNC 2015 user conference, where 850 people enjoyed life […]
By Paul Greenberg on May 18, 2015
SAP’s annual conference has a long lineage and is arguably one of the most important – and very revealing – conferences in the technology world. They are always amazing and always puzzling. Paul Greenberg explains the conundrum.
By Paul Greenberg on May 13, 2015
I’ve been back from SugarCon 2015 a couple of weeks along with about 1000 other people give or take a few. I (and the other 999 plus) have had some time to think about what I saw and it was fascinating as always. This company, which I’ve known one way or the other for 10 […]