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Product Review: SAP’s Recalls App – The Crossover From Enterprise To Consumer Begins

Product Review: SAP’s Recalls App – The Crossover From Enterprise To Consumer Begins

By R "Ray" Wang on February 15, 2012

SAP’s First Consumer App Addresses A Key Consumer Concern At midnight pacific time, February 15th, SAP launched its first ever consumer app – Recalls.  This consumer app, downloadable for free on Apple’s app store, was developed from one of the world’s leading enterprise software companies (see Figure 1.)  SAP’s first foray into the consumer world […]

Posted in Featured Posts, Technology / Software | Tagged analytics, Big Data, Business Analytics, Business by Design, Cloud, Cloud Computing, CoIT, Consumer apps, Consumerization of IT, customer engagement, Customer Experience, iOS, iPhone, mobile, mobile enterprise, Objective C, On Demand, Product Review, R "Ray" Wang;, rwang0, sap, SAP Recalls, social business, Social Business Software, social commerce, Social CRM, Social Enterprise, social enterprise apps, Software Vendors, vendor strategy | 4 Responses

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