By R "Ray" Wang on August 29, 2017
Top Trends for 2018 Highlight Greater Orchestration In March 2016, Constellation introduced four personas of the modern CMO (see Figure 1). This framework provided CMO’s with a model to think about the role of strategy versus execution and audience development versus audience acquisition. Over the past eight weeks, conversations with demand generation focused […]
Posted in Featured Posts, Trends & Concepts | Tagged 2017, Apps Strategy, CDO, Chief Marketing Officer, CMO, Constellation Research, content marketing, context marketing, customer engagement, customer experience management, CX, CXM, Data Driven, data privacy, Demand Generation, digital marketing, Digital Marketing Transformation, Digital Strategy, Digital Transformation, DigitalBiz, disrputing digital, enterprise applications, enterprise apps, Enterprise apps strategy, enterprise software, marketing, Marketing Automation, marketing cloud, marketing execution, Marketing strategy, Monday's Musings, R "Ray" Wang;, rwang0, Software Insider, SoftwareInsider, vendor strategy |
By R "Ray" Wang on May 12, 2015
The Content, Network, And, Arms Dealer Come Together With Merger The planned acquisition of AOL by Verizon for $4.4B is more than just the acquisition of the programmatic ad platform. Verizon is making the big shift to disrupting digital businesses for a few reasons: Shift from selling products and services to delivering brand promises. In […]
Posted in Business | Tagged acquisition, acquisitions, AdTech, AOL, AOL Advertising, B2C, B2C E-commerce, Brand Promises, business disruption, CDO, Chief Digital Officer, Chief Marketing Officer, CMO, Constellation Research, content, content marketing, context, context marketing, Digital Business, Digital Disruption, digital marketing, Digital Marketing Transformation, Digital Strategy, Digital Transformation, DigitalBiz, digitaltransformation, Disrupting Digital Business, Huffington Post, network economy, News Analysis, Programmatic, Quips, R "Ray" Wang;, rwang0, Software Insider, SoftwareInsider, vendor strategy, Verizon
By R "Ray" Wang on January 5, 2014
Consumer Trends Often Lead The Enterprise Space The Consumer Electronics Show begins Tuesday, January 7th, 2014 in Las Vegas. Dubbed consumer tech’s largest event, Constellation expects to see a few big things for #CES14. In fact, digital disruption is alive and well. The five forces of consumer tech: social, mobile, cloud, big data and video […]
Posted in Technology / Software | Tagged #CES14, #CES2014, 3D printing, Apps Strategy, CES, Constellation Research, Consumer Tech, Consumerization of IT, context, context marketing, Digital Business, Digital Disruption, Digital Divide, digital goods, Digital Strategy, enterprise apps, Enterprise apps strategy, enterprise software, Internet of Things, M2M, Maker movement, mass personalization, personalization, personalization at scale, Quips, R "Ray" Wang;, rwang0, Software Insider, SoftwareInsider, Tech Ecosystem, TV
