By Louis Columbus on October 19, 2019
Worldwide enterprise application software revenue totaled more than $193.6B in 2018, a 12.5% increase from 2017. CRM made up nearly 25% of the entire enterprise software revenue market. 72.9% of CRM spending was on software as a service (SaaS) in 2018, which is expected to grow to 75% of total CRM software spending in 2019. […]
Posted in Business, Featured Posts, Technology / Software, Trends & Concepts | Tagged 2019 Gartner Hype Cycle for CRM Sales Technology, 2019 Louis Columbus’ blog Partner Relationship Management, configure price quote, CPQ, CRM, customer relationship management, Gartner CRM Hype Cycle, price optimization, PRM, Visual Configurators, Visual CPQ
By Louis Columbus on October 14, 2019
Bottom Line: Realizing visual configurators’ full potential starts by enabling engineering, production, and sales to become real-time collaborators in creating new products. 2D, 3D, Augmented Reality (AR), Mixed Reality (MR), and Virtual Reality (VR) visual configurators are proliferating across the Configure, Price, and Quote (CPQ) landscape today. Manufacturing marketing teams say they are the most effective […]
Posted in Business, Featured Posts, Technology / Software, Trends & Concepts | Tagged Configure, CPQ, eLogic, Engineer-to-Order, Louis Columbus' blog, Price and Quote, Product Configuration, sap
By Louis Columbus on October 11, 2019
Manufacturers can get more than their fair share of channel sales and margins by improving price management for every dealer, distributor, and reseller they sell-through. It’s possible to expand earnings by 50% on slight increases in volume when pricing is consistent channel-wide. McKinsey’s latest research on the topic, Pricing: Distributors’ Most Powerful Value-Creation Lever, shows how the […]
Posted in Business, Featured Posts, Technology / Software, Trends & Concepts | Tagged Configure, CPQ, Engineer-to-Order, Louis Columbus' blog, Price and Quote, pricing management, Product Configuration, SAP Product Configuration
By Louis Columbus on August 24, 2019
Bottom Line: Adding new features to your CPQ channel selling platform directly benefits your resellers and channel partners, driving greater revenue, channel loyalty, and expansion into new markets. Personalization Is Key To CPQ Succeeding In Channels Sustaining and strengthening relationships across all indirect selling channels succeeds when dealers, multi-tier distributors, resellers, intermediaries, and service providers […]
Posted in Business, Featured Posts, Technology / Software, Trends & Concepts | Tagged Configure, CPQ, eLogic, Engineer-to-Order, Louis Columbus' blog, Price and Quote, Product Configuration, sap, SAP Hybris, SAP Product Configuration
By Louis Columbus on December 16, 2018
For smart, connected product strategies to succeed they require a product lifecycle view of configurations, best attained by integrating PLM, CAD, CRM, and ERP systems. Capgemini estimates that the size of the connected products market will be $519B to $685B by 2020. In 2018, $985B will be spent on IoT-enabled smart consumer devices, soaring to […]
Posted in Business, Featured Posts, Technology / Software, Trends & Concepts | Tagged CAD, Configit, Configuration Lifecycle Management, configure price quote, CPQ, CRM, CRM Integration, erp, ERP Integration, Louis Columbus' blog, PLM, Product Configuration, Product Models, Sales Configuration, sap, SAP Integration
By Louis Columbus on November 21, 2018
According to recent research by Gartner, Marketing analytics continues to be hot for marketing leaders, who now see it as a key business requirement and a source of competitive differentiation Artificial intelligence (AI) and predictive technologies are of high interest across all four CRM functional areas, and mobile remains in the top 10 in marketing, […]
Posted in Business, Featured Posts, Technology / Software, Trends & Concepts | Tagged AI, byline=Louis Columbus, Cloud Computing, CPQ, CRM, customer relationship management, enterprise software, MARKETING ANALYTICS, SALEFORCE EINSTEIN, SALES PREDICTIVE ANALYTICS
By Louis Columbus on April 17, 2018
Bottom line: The 2018 Magic Quadrant for Configure, Price, and Quote (CPQ) Application Suites doesn’t reflect the need for a more enterprise-wide integration across ERP, PLM and CRM systems and the need for vendors to intensify their efforts to innovate. Magic quadrants and market analysis grids are designed to guide enterprise buyers to the best possible […]
Posted in Business, Featured Posts, Technology / Software | Tagged 2018, and Quote (CPQ) Application Suites, byline=Louis Columbus, Configure, CPQ, CRM, Gartner 2018 Magic Quadrant for CPQ, Gartner Magic Quadrant for Configure, MuleSoft, Price, salesforce.com
By Denis Pombriant on February 24, 2015
Configure, price, quote (CPQ) software was once a barely thought about branch of CRM falling under the heading of sales enablement. But lately, it’s been getting a lot of attention from a familiar source, Salesforce.com. The question is why? You can easily argue that many forms of business don’t require CPQ so that’s a possible […]
Posted in Featured Posts, Technology / Software | Tagged Apttus, Cloud Computing, configure price quote, CPQ, customer relationship management, Emergence Capital Partners, salesforce.com |