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CRM Strategy

SAP Business Influencers Summit - A Clear Path Forward?

SAP Business Influencers Summit – A Clear Path Forward?

By Paul Greenberg on December 10, 2009

I have to admit that I enjoy going to conferences and summits as an analyst, journalist or paid speaker.  I’m treated well by the vendors who bring me, my expenses are covered (and if a speaker, a fee too of course) and I know a lot of the staff who of whichever vendor it is […]

Posted in Business, Featured Posts | Tagged bbd, Business ByDesign, ByD, CRM - Traditional, CRM Strategy, Enterprise 2.0, Industry Analysis, salesforce.com, sap, SAP Business Influencers Summit, sapsummit, smb, sme, Social CRM, Technology Reviews, Thought Leadership | 1 Response

Oracle OpenWorld 2009 - Social CRM Technology Rears an Actual Head

Oracle OpenWorld 2009 – Social CRM Technology Rears an Actual Head

By Paul Greenberg on October 14, 2009

I am almost always in awe of Oracle OpenWorld.  The scope of this conference is spectacular. Can you imagine an event that the attendance is down to 37,000 attendees?  Actually, that puts me in awe of their event planners more than even the event. How in the name of whoever can you put together something […]

Posted in Technology / Software | Tagged CRM Buzz, CRM Strategy, Industry Analysis, marketing, oracle, Oracle OpenWorld, Social CRM, social networks, Technology Reviews, Thought Leadership

Deconstructing United Airlines: Where Customers are Transactions

By Paul Greenberg on August 20, 2009

United Airlines: Customers are Merely Transactions
If you’re a loyalty marketer and look at my United profile, you find something that would make you 4.5 on a scale of 5.0 when it comes to warm and fuzzy.   You’d see hundreds of thousands of United Airlines frequent flier (FF) miles; a pattern that suggests that I fly […]

Posted in Trends & Concepts | Tagged CRM - Traditional, CRM Strategy, customer service, Deconstructing the Process, Social CRM, Traditional CRM Best Practices

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