SAP Business Influencers Summit – A Clear Path Forward?
I have to admit that I enjoy going to conferences and summits as an analyst, journalist or paid speaker. I’m treated well by the vendors who bring me, my expenses are covered (and if a speaker, a fee too of course) and I know a lot of the staff who of whichever vendor it is […]
Oracle OpenWorld 2009 – Social CRM Technology Rears an Actual Head
I am almost always in awe of Oracle OpenWorld. The scope of this conference is spectacular. Can you imagine an event that the attendance is down to 37,000 attendees? Actually, that puts me in awe of their event planners more than even the event. How in the name of whoever can you put together something […]
Deconstructing United Airlines: Where Customers are Transactions
United Airlines: Customers are Merely Transactions
If you’re a loyalty marketer and look at my United profile, you find something that would make you 4.5 on a scale of 5.0 when it comes to warm and fuzzy. You’d see hundreds of thousands of United Airlines frequent flier (FF) miles; a pattern that suggests that I fly […]
