Microsoft Convergence 2010. Finally Getting Rid of the But….?
A couple of months ago, I was asked by Microsoft to help them (as a consultant) try to work on their Social CRM program. That included looking at products, messaging and doing some thought leadership stuff. I’m in the midst of that now and thus, have been able to get a deep and advanced look […]
SAP Business Influencers Summit – A Clear Path Forward?
I have to admit that I enjoy going to conferences and summits as an analyst, journalist or paid speaker. I’m treated well by the vendors who bring me, my expenses are covered (and if a speaker, a fee too of course) and I know a lot of the staff who of whichever vendor it is […]
Deconstructing United Airlines: Where Customers are Transactions
United Airlines: Customers are Merely Transactions
If you’re a loyalty marketer and look at my United profile, you find something that would make you 4.5 on a scale of 5.0 when it comes to warm and fuzzy. You’d see hundreds of thousands of United Airlines frequent flier (FF) miles; a pattern that suggests that I fly […]
