By Paul Greenberg on October 6, 2015
Dreamforce 2015, as always, was more than an event – it was a destination. Mixed in with all the glamor and glitz were some important announcements, and some interesting hints at not just the direction that Salesforce is going, but the things that it should be doing to get there faster – and even differently. If they dare.
By Paul Greenberg on September 21, 2015
These are the last two reviews of the 2015 CRM Watchlist season. But, boy, are they a good way to close it out. Accenture and The Pedowitz Group (TPG) couldn’t be any more different as to why they won the Watchlist.
By Paul Greenberg on September 8, 2015
The last CRM Watchlist 2015 technology vendors are not the least. Coveo and Infusionsoft are powerhouses in their own markets and worth the time you might spend reading about them and following them up.
By Paul Greenberg on August 31, 2015
InsideView and Xactly both support sales enablement/optimization in entirely different ways – and do it really well. Check each of them out because they may help you think through how to make how you sell a better thing.
Posted in Business, Featured Posts | Tagged CRM Watchlist, CRM Watchlist 2015, customer relationship management, enterprise software, InsideView, netsuite, Parker Harris, Sales Cloud, salesforce.com, Xactly
By Paul Greenberg on July 27, 2015
Blackbaud and Gigya are two very different companies united by their victory as Watchlist winners. There are reasons they’ve won – impact in their markets. Blackbaud, dominant in its space; Gigya, creating a new one. Check them out.
By Paul Greenberg on June 1, 2015
We continue to take a look at the CRM Watchlist customer engagement grouped winners, Pitney Bowes, Thunderhead and Totango. All three have unique value propositions – I doubt they would ever compete with each other.
By Paul Greenberg on April 27, 2015
NICE, SAS and Verint have one thing in common: Customer engagement analytics and optimization solutions. Beyond that, they are all different. See why and what they have to be do to be different and even more successful.
By Paul Greenberg on April 9, 2015
Customer Engagement puts on its first big boy pants If you travel back in time a few years and listen in on boardrooms, customer engagement wasn’t much of a discussion. The rage was all “social” but as Gartner would put it, social was in the midst of a rather heavy hype cycle. Nonetheless, social bore […]
Posted in Business, Featured Posts | Tagged CRM Watchlist, CRM Watchlist 2015, customer engagement, Customer Experience, customer relationship management, enterprise software, Google Analytics, lithium, Medallia
By Paul Greenberg on February 23, 2015
The three marketing companies that won this year’s Watchlist- Adobe, Callidus Cloud and OutMarket – couldn’t be any more different. Check them out: It is so worth it.
By Paul Greenberg on February 12, 2015
Salesforce has won mindshare at a level so substantial that all other companies — including much bigger ones — compete against it. Salesforce is Elite, all right. But is it perfect?