By Paul Greenberg on April 27, 2015
NICE, SAS and Verint have one thing in common: Customer engagement analytics and optimization solutions. Beyond that, they are all different. See why and what they have to be do to be different and even more successful.
By Paul Greenberg on April 9, 2015
Customer Engagement puts on its first big boy pants If you travel back in time a few years and listen in on boardrooms, customer engagement wasn’t much of a discussion. The rage was all “social” but as Gartner would put it, social was in the midst of a rather heavy hype cycle. Nonetheless, social bore […]
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By Paul Greenberg on February 23, 2015
The three marketing companies that won this year’s Watchlist- Adobe, Callidus Cloud and OutMarket – couldn’t be any more different. Check them out: It is so worth it.
By Paul Greenberg on February 12, 2015
Salesforce has won mindshare at a level so substantial that all other companies — including much bigger ones — compete against it. Salesforce is Elite, all right. But is it perfect?
By Paul Greenberg on February 11, 2015
The CRM Watchlist 2015 Elites is a small group with a huge impact. Yesterday, we looked at Microsoft, and today, we take a look at the littlest of the four: PROS. Let ‘er rip.
By Paul Greenberg on February 10, 2015
Since the last third of Steve Ballmer’s reign and continuing with Satya Nadella, Microsoft has made a commitment to thinking in ecosystems — and just in time. What can they do to improve?
By Paul Greenberg on February 4, 2015
EY Advisory earned the CRM Watchlist 2015’s highest score. Why? They deliver the perfect integration of mission and vision with actual work and corporate life. Take a gander.
By Paul Greenberg on January 27, 2015
The 4th annual Lifetime Achievement Award goes to the institution which, historically, might have had the most impact on the CRM industry. That would be CRM Magazine. Find out why.
By Paul Greenberg on January 19, 2015
Finally, we have the winners of the 2015 CRM Watchlist. This year, it was tougher than ever to win, but these companies have what it takes to make a big impact on the markets they play in.
By Paul Greenberg on April 14, 2014
This is the last of the reviews. We end on a high note with IBM, Solvis Consulting, and The Pedowitz Group, all consulting organizations, all very different, all having an impact, and all at a crossroads. See what they think — and what I think — the…