The Four Personas Of The Modern CMO In A Digital World
Marketers Face Massive Challenges In Making The Digital Shift In interviews with over 100 digitally focused, modern CMO’s, shared common challenges in the transformation of their roles and with the support of new digital business models. The top 20 modern marketing challenges (not in order of importance) include: Delivering on a creative to commerce […]
Product Review: Two Apple Watch Enterprise Apps Launched With IMS Health Life Sciences Wearable Platform
IMSHealthWear 1.00 Gives IMS Health First Mover Advantage In Wearable Form Factors And Apps For Healthcare Customer Experience The rise and success of wearables such as the Apple Watch may not come as a surprise. Constellation estimates that Apple sold 7.25 million units to date with the potential to deliver up to 43.50 million […]
News Analysis: Microsoft Dynamics CRM Acquires Parature For Customer Service Capabilities
Dynamics CRM Gains Key Technology and Team To Take Existing Customer Care Assets To Next Level On January 7th, 2014, The Microsoft Dynamics CRM team announced a definitive agreement to acquire Herndon, VA based Parature for an undisclosed sum. This acquisition is Microsoft Dynamic’s CRM’s largest to date. Parature is an East Coast software start-up […]
Social Business Intelligence: Positioning a Strategic Lens on Opportunity
Recently I’ve been tracking the growth of social analytics and the means of delivering well on it. Connecting it to the needs of the business is the next step beyond basics of collating, aggregating, and identifying patterns in what the world is doing that affects your organization. On ZDNet recently, I explored the rapidly growing trend of big data. Collectively, big data represents a set of highly innovative new ways that companies are developing to distill value from the sheer scale, richness, and complexity of today’s vast networks of people and their data, of which the Internet is just the biggest example. It is social media in particular, however, where big data and business value intersect.
Why BankSimple Will Get My Business
I bank with a well-known national bank. We’ll call it CurrentBank. I’ve banked with CurrentBank, for more than a decade. I like to keep things simple, so I don’t have any other accounts. But as soon as BankSimple is up and running, I will open an account with them. Read on to find out why. […]
Are utility companies ready for full smart grids?
In the Smart Grid Heavy Hitters video interview series I have been publishing here on GreenMonk, one of the questions I ask all interviewees is, “What is a Smart Grid?” Almost all the interviewees talk about an infrastructure capable of full end-to-end, two-way communications. That is, communication from utilities down to the appliance level in-home, […]
