Customer Lifetime Value
By Dave Kellogg on April 28, 2015
I was chatting with a fellow SaaS executive the other day and the conversation turned to churn and renewal rates. I asked how he calculated them and he said: Well, we take every customer who was also a customer 12 months ago and then add up their ARR 12 months ago and add up their […]
Posted in Business, Featured Posts | Tagged bias, churn, Churn rate, Cloud, Customer acquisition cost, Customer Lifetime Value, LTV, Metrics, SaaS, software as a service, startups, survivor bias | Leave a response
By Denis Pombriant on March 23, 2015
I was having dinner the other night with friends, telling them about some of the ideas in my book, Solve for the Customer. My friend, we can call him Brian though it’s a pseudonym, was interested in my emphasis on process and my belief that Customer Science has evolved from a general emphasis on process […]
By Bob Warfield on October 11, 2012
I guess those Old School Enterprise guys running Workday know a thing or two about SaaS too, eh?
So keep an eye on your SaaS investments. They have time to fix it if the growth rate slows–they’ll see it coming from the sales funnel. And if they don’t manage to get it fixed before it manifests in the revenue, something very bad is probably happening there.
By Evangelos Simoudis on June 25, 2012
A few weeks ago I delivered a webinar on SaaS metrics, paying particular attention on the metrics that characterize breakout SaaS companies, and have continued to comment on the quarterly performance of Trident Capital’s SaaS portfolio, most recently here. In the webinar I had stated that breakout SaaS companies: Focus on the right prospects and […]
By Jeff Nolan on June 13, 2011
Customer Lifetime Value (CLV) is an important metric in any SaaS business, it explains the potential for profitability and more directly the extent to which a company should spend to acquire customers, measured as Customer Acquisition Cost (CAC). Custora is a company that provides an analytics platform specific to customer value and survival, which is […]