customer relationship management
By Esteban Kolsky on September 24, 2015
Earlier this year I presented at C3 in Las Vegas. The topic of my presentation was Customer Experience for Executives. It was very well received, if I say so myself – since no one else was in the room… Kidding! I was asked to post a brief summary of the talk here. I have summarized […]
By Paul Greenberg on August 31, 2015
InsideView and Xactly both support sales enablement/optimization in entirely different ways – and do it really well. Check each of them out because they may help you think through how to make how you sell a better thing.
Posted in Business, Featured Posts | Tagged CRM Watchlist, CRM Watchlist 2015, customer relationship management, enterprise software, InsideView, netsuite, Parker Harris, Sales Cloud, salesforce.com, Xactly
By Esteban Kolsky on August 27, 2015
Yes. I gave in to the dark side… the title is a little link-baitish… I will admit that. But, there is good content (and they are videos) associated with it. Here is the scoop… A couple of years ago I started working with a large number of brands on their approach to mobile customer service. We […]
By R "Ray" Wang on August 24, 2015
Oracle Marketing Cloud Customers Will Gain Channel Agnostic Customer Experience A/B Testing Solution Oracle announced the August 20th, 2015, agreement to acquire Maxymiser, a multivariate and A/B testing solution used to improve customer experience. Here’s the quick video analysis of the deal (see Figure 1). (A blog post may follow given time constraints) Figure […]
Posted in Business | Tagged 2015, A/B testing, acquisition, acquisitions, Apps Strategy, CDO, Chief Customer Officer, Chief information officer, Chief Marketing Officer, Chief Technology Officer, CIO, Cloud, Cloud Computing, CMO, Constellation Research, CRM, Customer Experience, customer experience management, customer relationship management, customer relationship management (CRM), CXM, digital marketing, Digital Marketing Transformation, DigitalBiz, enterprise applications, enterprise apps, Enterprise apps strategy, enterprise software, marketing, Marketing Automation, Maxymiser, mergers, Mergers And Acquisitions, mobile, Mutlivariate Testing, News Analysis, oracle, procurement, R "Ray" Wang;, rwang0, Software Insider, SoftwareInsider, supply chain, supply chain orchestration, suppy chain management, vendor strategy
By Michael Krigsman on August 12, 2015
The phrase “customer engagement” expresses the value and importance of interacting with buyers. We all want prospects and customers to interact positively with our brand and products. While unhappy customers often share their stories online, converting customers into fans, or even brand advocates, is another story altogether. On one level, it’s simple. If customers love […]
By Paul Greenberg on August 10, 2015
Definitions mean something. Paul Greenberg attempts to clarify the difference between CRM, customer engagement and customer experience so we don’t have to argue it anymore. Why can’t we all get along?
By Denis Pombriant on July 24, 2015
Process is the new demand focus and platform is the way to get it.
By Denis Pombriant on July 1, 2015
I’ve written many times about how conventional, premise-based, ERP seems to be evaporating and CPQ, configuration, pricing, and quoting, are business processes that illustrate the point. First, let’s all agree that ERP isn’t going extinct as it evaporates—it’s too valuable—but it is getting a haircut. Many of the functions leaving ERP are condensing back into […]
By Denis Pombriant on June 18, 2015
On the strength of its latest earnings, which placed Salesforce’s revenue run rate at $6 billion annually, Fortune magazine came calling with another accolade for the cloud software maker—membership in the prestigious Fortune 500. That’s the list of the 500 largest companies in America. There are other lists that take a more global perspective but […]
By Sameer Patel on June 5, 2015
This more modern version of CRM is enabling natively-digital world to throw down the gauntlet on businesses that do not obsessively design and continuously optimize a customer-centric experience.