customer relationship management
By Esteban Kolsky on August 27, 2015
Yes. I gave in to the dark side… the title is a little link-baitish… I will admit that. But, there is good content (and they are videos) associated with it. Here is the scoop… A couple of years ago I started working with a large number of brands on their approach to mobile customer service. We […]
By R "Ray" Wang on August 24, 2015
Oracle Marketing Cloud Customers Will Gain Channel Agnostic Customer Experience A/B Testing Solution Oracle announced the August 20th, 2015, agreement to acquire Maxymiser, a multivariate and A/B testing solution used to improve customer experience. Here’s the quick video analysis of the deal (see Figure 1). (A blog post may follow given time constraints) Figure […]
Posted in Business | Tagged 2015, A/B testing, acquisition, acquisitions, Apps Strategy, CDO, Chief Customer Officer, Chief information officer, Chief Marketing Officer, Chief Technology Officer, CIO, Cloud, Cloud Computing, CMO, Constellation Research, CRM, Customer Experience, customer experience management, customer relationship management, customer relationship management (CRM), CXM, digital marketing, Digital Marketing Transformation, DigitalBiz, enterprise applications, enterprise apps, Enterprise apps strategy, enterprise software, marketing, Marketing Automation, Maxymiser, mergers, Mergers And Acquisitions, mobile, Mutlivariate Testing, News Analysis, oracle, procurement, R "Ray" Wang;, rwang0, Software Insider, SoftwareInsider, supply chain, supply chain orchestration, suppy chain management, vendor strategy | Leave a response
By Michael Krigsman on August 12, 2015
The phrase “customer engagement” expresses the value and importance of interacting with buyers. We all want prospects and customers to interact positively with our brand and products. While unhappy customers often share their stories online, converting customers into fans, or even brand advocates, is another story altogether. On one level, it’s simple. If customers love […]
By Paul Greenberg on August 10, 2015
Definitions mean something. Paul Greenberg attempts to clarify the difference between CRM, customer engagement and customer experience so we don’t have to argue it anymore. Why can’t we all get along?
Posted in Business, Featured Posts, Technology / Software, Trends & Concepts | Tagged CRM, Customer Experience, customer relationship management, customer service, enterprise software | Leave a response
By Denis Pombriant on July 24, 2015
Process is the new demand focus and platform is the way to get it.
By Denis Pombriant on July 1, 2015
I’ve written many times about how conventional, premise-based, ERP seems to be evaporating and CPQ, configuration, pricing, and quoting, are business processes that illustrate the point. First, let’s all agree that ERP isn’t going extinct as it evaporates—it’s too valuable—but it is getting a haircut. Many of the functions leaving ERP are condensing back into […]
By Denis Pombriant on June 18, 2015
On the strength of its latest earnings, which placed Salesforce’s revenue run rate at $6 billion annually, Fortune magazine came calling with another accolade for the cloud software maker—membership in the prestigious Fortune 500. That’s the list of the 500 largest companies in America. There are other lists that take a more global perspective but […]
By Sameer Patel on June 5, 2015
This more modern version of CRM is enabling natively-digital world to throw down the gauntlet on businesses that do not obsessively design and continuously optimize a customer-centric experience.
By Paul Greenberg on May 13, 2015
I’ve been back from SugarCon 2015 a couple of weeks along with about 1000 other people give or take a few. I (and the other 999 plus) have had some time to think about what I saw and it was fascinating as always. This company, which I’ve known one way or the other for 10 […]
By Jason M. Lemkin on May 1, 2015
I guess in some ways SaaStr is a digest of mistakes we all make in recurring revenue businesses, how to avoid them, or at least, make fewer. There’s one important mistake folks tend to make consistently in the early days. It’s the mistake of thinking anyone, any company, actually needs their product. And because they […]