The Four Personas Of The Modern CMO In A Digital World
Marketers Face Massive Challenges In Making The Digital Shift In interviews with over 100 digitally focused, modern CMO’s, shared common challenges in the transformation of their roles and with the support of new digital business models. The top 20 modern marketing challenges (not in order of importance) include: Delivering on a creative to commerce […]
IDC: 87% Of Connected Devices By 2017 Will Be Tablets And Smartphones
The latest round of tablet, smartphone and PC forecasts from IDC released yesterday in their smart connected device market forecast shows how rapidly tablets and large-screen (5+ inch) smartphones are redefining the market. These forecasts also underscore how the majority of enterprises need to better plan how to get the most out of mobility investments […]
Predicting Enterprise Cloud Computing Growth
69% of enterprises who have separate budgets for cloud computing are predicting spending increases this year and into 2014. This is one of several key take-aways from a research study published today by TheInfoPro, a service of 451 Research. TheInfoPro Wave 5 Cloud Computing Study is based on research completed in the first six months […]
Where Cloud Computing Jobs Are Today
Gaining insights into cloud computing hiring trends is invaluable to understanding the competitive landscape and direction of new application and platform development. It’s also invaluable for any company looking to recruit cloud computing professionals. For qualified job seekers, staying on top of these trends can and does lead to well-timed career moves, higher salaries and […]
Top 12 Sites For Free Cloud Computing & Enterprise Software Research
One of the most common questions I get from students is where they can find free cloud computing and enterprise software research. Few if any of my students work for companies who have subscriptions with the top analyst firms however. A small group of students are working on a start-up on the side and want […]
451 Research: Platform-as-a-Service (PaaS) Fastest Growing Area Of Cloud Computing
The majority of cloud computing revenue in 2012 was generated from vendors with sales over $75M (66%) and who are privately held (77%), with Platform-as-a-Service (PaaS) projected to attain a 41% compound annual growth rate (CAGR) through 2016. Market Monitor, a service of 451 Research, is also predicting 36% CAGR in cloud computing, growing from […]
PRISM Projected To Cost U.S. Cloud Computing Industry $35B
U.S.-based cloud computing providers are projected to lose up to 20% of foreign market revenues or $35B over the next three years as a result of disclosures involving PRISM. The Information Technology and Innovation Foundation (ITIF), a Washington, D.C.-based think tank published How Much Will PRISM Cost the U.S. Cloud Computing Industry? (free to download, […]
Why Enterprises Need To Address The Mobile Trust Gap
Only 30% of employees trust their employers to keep personal data private while 80% are using personal phones and tablets at work. This wide gap in trust needs to be bridged quickly if enterprises are going to get the most business value from their mobility investments and strategies. These findings and are from the MobileIron […]
Roundup Of Small & Medium Business Cloud Computing Forecasts And Market Estimates, 2013
What sets apart the fastest-growing small businesses is their an innate strength at turning data and information into results. It’s becoming easy to spot a smaller business who is going to break out and grow quickly. They often have these qualities: they highly value knowledge, expertise and speed over seniority or cronyism; they have successfully […]
Why Trust Is Emerging As The Most Powerful Catalyst Of Selling Effectiveness
Just how valuable trust is in streamlining sales cycles, making cross-sell and up-sell strategies work, and unifying diverse organizations to be more customer-centric is evident in the results of a recent Accenture study. Accenture and CSO Insights: Leading Practices for Agile Selling initiative published the report Top-Five Focus Areas for Improving Sales Effectiveness Initiatives on […]
