By R "Ray" Wang on August 29, 2017
Top Trends for 2018 Highlight Greater Orchestration In March 2016, Constellation introduced four personas of the modern CMO (see Figure 1). This framework provided CMO’s with a model to think about the role of strategy versus execution and audience development versus audience acquisition. Over the past eight weeks, conversations with demand generation focused […]
Posted in Featured Posts, Trends & Concepts | Tagged 2017, Apps Strategy, CDO, Chief Marketing Officer, CMO, Constellation Research, content marketing, context marketing, customer engagement, customer experience management, CX, CXM, Data Driven, data privacy, Demand Generation, digital marketing, Digital Marketing Transformation, Digital Strategy, Digital Transformation, DigitalBiz, disrputing digital, enterprise applications, enterprise apps, Enterprise apps strategy, enterprise software, marketing, Marketing Automation, marketing cloud, marketing execution, Marketing strategy, Monday's Musings, R "Ray" Wang;, rwang0, Software Insider, SoftwareInsider, vendor strategy |
By R "Ray" Wang on May 6, 2015
My latest report, Customer Data: The Missing Link to Customer Success explains how successful organizations will utilize customer data to power their business initiatives in the digital era. Customer data is your organization’s most strategic asset. Use it the right way to rise above your competitors, delight your customers, and create a sustainable digital business. Constellation’s seven-step customer data framework […]
Posted in Business | Tagged Apps Strategy, Chief Customer Officer, Chief Data Officer, Chief Digital Officer, Chief information officer, CIO, CMO, Constellation Research, Content management, COO, CRM, CTO, CUE, Customer Experience, customer experience management, Customer Hubs, Data deluge, data download, data governance, data import, data integration, data movement, data privacy, data quality, data retention, data retrieval, data stewardship, data streaming, Data to Decisions, data transformation, data visualization, Data2Decisions, Digital Business, Digital Transformation, DigitalBiz, enterprise applications, enterprise apps, Enterprise apps strategy, enterprise software, Featured Posts, Internet of Things, IoT, master data management, mdm, Next Gen Customer, Next Gen Customer Experience, Next Gen CXP, next generation, Next generation apps, Next Generation Customer Experience, NextGen, NextGenCXP, R "Ray" Wang;, Research Summary, rwang0, Software Insider, SoftwareInsider, vendor strategy
By R "Ray" Wang on December 27, 2013
Every Brand Should Have A Plan For A Data Breach The confluence of centralized personally identifiable information, reliance on digital channels, ease of hacking of magnetic stripes, and the application of the Willy Sutton rule ( a.k.a. you rob banks because that’s where the money is) improve the odds that many organizations will face a […]
Posted in Business, Featured Posts | Tagged Apps Strategy, best practices, Big Data, BigData, business strategy, Business Transformation, Chief Customer Officer, Chief executive officer, Chief Marketing Officer, CMO, Crisis Communications, CRM, CustExp, customer engagement, Customer Experience, customer experience management, customer relationship management, customer service, customer service; -business, CXP, Cyber security, data breach, data privacy, Digital Business, Digital Disruption, Digital Divide, Digital identity, digital marketing, Digital Strategy, engagement, enterprise applications, enterprise apps, Enterprise apps strategy, enterprise software, Identity, Identity management, Infosecurity, Leadership, marketing, Marketing strategy, Marshall's, Next Gen Customer Experience, Next Gen CXP, Privacy, Privacy Rights, R "Ray" Wang;, rwang0, security, social business, Social Media, Software Insider, SoftwareInsider, Target, TJ Maxx, TJX, vendor strategy |
By R "Ray" Wang on August 12, 2013
Non-US Based Organizations And Even Some US Organizations Will Not Tolerate Snooping In A Post PRISM World Since the Edward Snowden PRISM revelations, Constellation has received a steady stream of inquiries on cloud strategy. In fact, nervousness runs high among many non-US based companies using services from US based cloud companies across the cloud stack. […]
Posted in Business | Tagged Amazon, Amazon EC2, Amazon Web Services, Amazon.com, Apps Strategy, best practices, Box, Box.net, Chief Customer Officer, Chief Digital Officer, Chief Financial Officer, Chief HR Officer, Chief information officer, Chief Information Security Officer, Chief Marketing Officer, Chief People Officer, Chief procurement officer, Chief Revenue Officer, Chief Sales Officer, Chief Security Officer, Chief Service Officer, CHRO, CIO, Cloud, Cloud Computing, cloud integration, cloud security, Cloud Wars, CMO, CoIT, Constellation Research, COO, Corporate Strategy, CTO, data privacy, Edward Snowden, EMC, enterprise, enterprise applications, enterprise apps, Enterprise apps strategy, Enterprise Business Apps, enterprise class, enterprise software, Enterprise Software Licensee Bill of Rights, enterprise strategy, hp, HP Enterprise Services, microsoft, Microsoft Azure, Microsoft Azure Services Platform, Monday's Musings, nsa, oracle, PRISM, R "Ray" Wang;, Rackspace, rwang0, SaaS, SaaS strategies, Software Insider, software trends, Software Vendors, SoftwareInsider, user strategy, vendor strategy, VMware |
