Transforming Data into Action – Part 3
In part three of the series we will focus on sources of data beyond in-house transaction data and data collected from social listening, and the impact of the Internet and Cloud Computing on both the distribution of data and the business models that are evolving around that data. Data brokers, that is, companies that aggregate […]
Social business needs more sophistication
I was delighted earlier this week to discover Facebook is starting to charge brands to send messages to their followers. Perhaps this will spell an end to all those ridiculous competitions that encourage you to ‘like’ a product’s Face…
