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developer relations

glitch – developer engagement and telemetry as a service aka marketing automation comes to dev rel.

glitch – developer engagement and telemetry as a service aka marketing automation comes to dev rel.

By James Governor on October 3, 2017

I have written before about the fairly shabby reliance on vanity metrics in traditional developer relations programs. Marketing wants big numbers, so you just end with a BIG “number of users” figure. “Check out our Developer Portal – we have 4m registered users…” But what the vendor fails to say is they have no idea […]

Posted in Technology / Software | Tagged Developer Advocate, developer relations, devrel

On Adobe’s recent repositioning

On Adobe’s recent repositioning

By James Governor on December 8, 2011

I have long argued Adobe needed to shit or get off the pot when it comes to the Enterprise business. Well – it recently decided to get off the pot. Adobe has decided that it can’t make a broad-based enterprise platform play, and has refocused instead on two core markets it feels it can perform […]

Posted in Technology / Software | Tagged adobe, developer relations, flash, HTML

The Googlebot Wants Everything – #io2011 Trip Report

The Googlebot Wants Everything – #io2011 Trip Report

By Michael Coté on May 23, 2011

At the recent Google I/O 2011, the search giant unleashed itself into almost every nook and cranny of IT, consumer and “enterprise.” This positions them against pretty much every vendor out there, and with their billions in money from advertising, they’re like a wealthy but aloof giant that seems to have unlimited resources, just waiting […]

Posted in Technology / Software | Tagged app engine, chrome, Chromebook, Cloud, conferences, developer relations, devrel, google, io2011, Programming, samsung, Trip Report

Developer Segmentation: Tell Me What You Think. Or How the Web “Killed” the Professional Developer

Developer Segmentation: Tell Me What You Think. Or How the Web “Killed” the Professional Developer

By James Governor on April 28, 2011

I have been giving a fair bit of thought lately to app developer segmentation. Considering how much money is poured into developer relations, its surprising just how little solid segmentation work has been done in terms of understanding developer roles or personae. I am currently working on a project for a client, and began some […]

Posted in Trends & Concepts | Tagged Coders, developer relations, developers, Independent software vendor, PDC, PHP, Programming, Rails, segmentation

RIA is Dead – Adobe MAX 2010

RIA is Dead – Adobe MAX 2010

By Michael Coté on October 27, 2010

It seems like Adobe has finally realized the value of the web over Flash, giving them a fighting chance where once they seemed a little too “let them eat cake.”

Posted in Featured Posts, Technology / Software | Tagged adobe, AdobeMAX, AdobeMAX2010, apple, conferences, developer relations, Development Tools, flash, Java, JavaScript, marketing, mobile, multi-screen, Open source, RIA, tablet, TV

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