glitch – developer engagement and telemetry as a service aka marketing automation comes to dev rel.
I have written before about the fairly shabby reliance on vanity metrics in traditional developer relations programs. Marketing wants big numbers, so you just end with a BIG “number of users” figure. “Check out our Developer Portal – we have 4m registered users…” But what the vendor fails to say is they have no idea […]
On Adobe’s recent repositioning
I have long argued Adobe needed to shit or get off the pot when it comes to the Enterprise business. Well – it recently decided to get off the pot. Adobe has decided that it can’t make a broad-based enterprise platform play, and has refocused instead on two core markets it feels it can perform […]
The Googlebot Wants Everything – #io2011 Trip Report
At the recent Google I/O 2011, the search giant unleashed itself into almost every nook and cranny of IT, consumer and “enterprise.” This positions them against pretty much every vendor out there, and with their billions in money from advertising, they’re like a wealthy but aloof giant that seems to have unlimited resources, just waiting […]
Developer Segmentation: Tell Me What You Think. Or How the Web “Killed” the Professional Developer
I have been giving a fair bit of thought lately to app developer segmentation. Considering how much money is poured into developer relations, its surprising just how little solid segmentation work has been done in terms of understanding developer roles or personae. I am currently working on a project for a client, and began some […]
RIA is Dead – Adobe MAX 2010
It seems like Adobe has finally realized the value of the web over Flash, giving them a fighting chance where once they seemed a little too “let them eat cake.”
