By Dave Kellogg on June 15, 2018
There are only two archetypal marketing messages, exemplified by: Bags Fly Free, a current advertising slogan used by Southwest airlines. Soup is Good Food, a 1970s campaign slogan used by Campbell’s soup . Quick, what’s the difference between these two messages? Soup is Good Food answers the question “why buy one (at all)?” while Bags […]
By Michael Coté on February 9, 2011
If you’re going to compete against the might iPad, here’s 10 things you should do. Good luck storming the castle!
Posted in Featured Posts, Technology / Software | Tagged Amazon Kindle, App Store, apple, differentiation, HP TouchPad, ideas, iOS, iPad, iPhone, marketing, mobile, Quick Analysis, tablet, The New Thing, webos, Windows Phone 7
By Bob Warfield on June 7, 2010
Do markets drive “AND” to the exclusion of “OR?” Sometimes it seems like it, but the reality is deeper and more mysterious. This post was sparked by an interesting discussion among the Enterprise Irregulars group. They were discussing how WebEx had steadily made their offering more and more difficult to love through feature bloat and […]