Digital Marketing Transformation
By R "Ray" Wang on September 21, 2017
Six Factors For Powering AI Driven Smart Services Recent client conversations indicate a desire for designing new AI Driven Smart Services. The rush to incorporate artificial intelligence into processes often requires a deeper examination of which services should be AI enabled. Constellation’s latest framework for augmenting humanity encompasses six factors (see Figure 1): Repetitiveness. The […]
Posted in Featured Posts, Trends & Concepts | Tagged 2017, AI, anticipatory analytics, Apps Strategy, Artificial intelligence, Augmented Humanity, Big Ideas, BigData, Business Transformation, cadence, CDO, CEO, CEP, channels, Chief Customer Officer, Chief Digital Officer, Chief executive officer, Chief information officer, Chief Marketing Officer, Chief Revenue Officer, Chief Sales Officer, Chief Technology Officer, CIO, Cloud, Cloud Computing, CMO, Cognitive Computing, cognitive reckoning, collaboration, Constellation Research, content, context, CTO, CustExp, Customer Experience, customer experience management, CX, Data Driven, data governance, data stewardship, Data to Decisions, digital, Digital Business, digital commerce, Digital Disruption, digital marketing, Digital Marketing Transformation, Digital Transformation, DigitalBiz, digitaltransformation, disrputing digital, E-Commerce, engagement, Engagement Apps, enterprise, enterprise applications, enterprise apps, Enterprise apps strategy, Enterprise resource planning, enterprise software, machine learning, Mass Personalization At Scale, Matrix Commerce, personalization, personalization at scale, R "Ray" Wang;, rwang0, Software Insider, SoftwareInsider, Tuesday's Tip, value exchange
By R "Ray" Wang on August 29, 2017
Top Trends for 2018 Highlight Greater Orchestration In March 2016, Constellation introduced four personas of the modern CMO (see Figure 1). This framework provided CMO’s with a model to think about the role of strategy versus execution and audience development versus audience acquisition. Over the past eight weeks, conversations with demand generation focused […]
Posted in Featured Posts, Trends & Concepts | Tagged 2017, Apps Strategy, CDO, Chief Marketing Officer, CMO, Constellation Research, content marketing, context marketing, customer engagement, customer experience management, CX, CXM, Data Driven, data privacy, Demand Generation, digital marketing, Digital Marketing Transformation, Digital Strategy, Digital Transformation, DigitalBiz, disrputing digital, enterprise applications, enterprise apps, Enterprise apps strategy, enterprise software, marketing, Marketing Automation, marketing cloud, marketing execution, Marketing strategy, Monday's Musings, R "Ray" Wang;, rwang0, Software Insider, SoftwareInsider, vendor strategy |
By R "Ray" Wang on April 18, 2017
Why Mass Personalization Efforts Fail and Ten Simple Steps to Fix Them Over the past four decades, valiant attempts at personalization have failed due to the lack of relevant and intelligent automation. Moreover, expectations of consumers and prospects have only grown. The result – an expectations gap in personalization that manifests itself in fickler consumers […]
Posted in Featured Posts, Technology / Software | Tagged 2017, AI, anticipatory analytics, Apps Strategy, Artificial intelligence, Augmented Humanity, B2B E-commerce, B2C E-commerce, Big Ideas, BigData, Business Transformation, cadence, CDO, CEO, CEP, channels, Chief Customer Officer, Chief Digital Officer, Chief executive officer, Chief information officer, Chief Marketing Officer, Chief Revenue Officer, Chief Sales Officer, Chief Technology Officer, CIO, Cloud, Cloud Computing, CMO, Cognitive Computing, cognitive reckoning, collaboration, commerce, Constellation Research, content, context, CTO, CustExp, Customer Experience, customer experience management, CX, digital, Digital Business, digital commerce, Digital Disruption, digital marketing, Digital Marketing Transformation, Digital Transformation, DigitalBiz, digitaltransformation, disrputing digital, E-Commerce, engagement, Engagement Apps, enterprise, enterprise applications, enterprise apps, Enterprise apps strategy, Enterprise resource planning, enterprise software, machine learning, Mass Personalization At Scale, Matrix Commerce, personalization, personalization at scale, R "Ray" Wang;, Research Summary, rwang0, Software Insider, SoftwareInsider, value exchange
By R "Ray" Wang on September 26, 2016
Adobe Move To Azure Signals Closer Partnerships Ahead On September 26th, 2016 at the Microsoft Ignite conference in Atlanta, Adobe CEO Shantanu Narayen, and Microsoft CEO, Satya Nadella, announced a strategic partnership between the two companies. Constellation sees the announcement from three points of view: Adobe makes Microsoft Azure the preferred cloud platform. Adobe intends […]
Posted in Featured Posts, Technology / Software | Tagged @msignite, 2016, adobe, Adobe Marketing Club, Alliances, Apps Strategy, Artificial intelligence, Chief Data Officer, Chief Digital Officer, Chief executive officer, Chief information officer, Chief Marketing Officer, Chief Revenue Officer, Chief Technology Officer, CIO, Cloud, Cloud Computing, Cloud Platform, Cloud Wars, CMO, Constellation Research, Cortana, CRM, CTO, Customer Experience, customer relationship management, customer relationship management (CRM), CXO, Data models, Digital Business, Digital Disruption, digital marketing, Digital Marketing Transformation, Digital Strategy, Digital Transformation, DigitalBiz, digitaltransformation, enterprise applications, enterprise apps, Enterprise apps strategy, enterprise software, machine learning, marketing cloud, MIcroosft Cortana Analytics Suite, microsoft, Microsoft Azure, Microsoft Dynamics, Microsoft Dynamics 365, Microsoft Ignite, Microsoft Office, Microsoft Office 365, News Analysis, Next Gen Customer Experience, partners, partnerships, R "Ray" Wang;, rwang0, salesforce.com, Satya Nadella, Shantanu Narayen, Software Insider, SoftwareInsider, vendor strategy
By R "Ray" Wang on June 6, 2016
Salesforce Announces Intent To Acquire Demandware For $2.8B On June 1st, 2016, Salesforce signed a definitive agreement to acquire Burlington, Massachusetts based Demandware for $75.o0 per share or around $2.8 billion in cash. Constellation predicts a $10.01B market for matrix commerce solutions as new digital platforms and network economies emerge. Constellation’s quick merger analysis […]
Posted in Business | Tagged 2016, 2XU, acquisition, acquisitions, adidas, adobe, Amazon, Amazon Web Services, American Golf, Anya Hindmarch, AppExchange, Apps Strategy, Avangate, Avenue, B2B, B2C, B2C E-commerce, Bare Escentuals, Brooks, Brooks Brothers, Browns, Burton, Callaway, campaign to commerce, carters's, CDO, Chief Digital Officer, Chief executive officer, Chief information officer, Chief Marketing Officer, Chief Technology Officer, CIO, Clarins, Cloud, Cloud Wars, CMO, Cole Haan, Columbia, commerce, Commerce Cloud, Constellation Research, content management system, Converse, Corporate Social Responsibility, Cortefiel, Crabtree & Evelyn, CRM, crocs, Customer Experience, customer relationship management (CRM), Deckers Brands, Demandware, digital marketing, Digital Marketing Transformation, Digital River, Digital Strategy, Digital Transformation, DigitalBiz, digitaltransformation, disruptive business models, E-Commerce, ecco, Elastic Path, EMU Australia, enterprise applications, enterprise apps, Enterprise apps strategy, enterprise software, Ethan Allen, Fila, Gaiam, Godiva, GoPro, Gore, HotTopic, House of Fraser, Hurley, ibm, IBM Smarter Commerce, Jack Wolfskin, Jewlery Television, JoAnn, Karstad, kate spade, Kiehl's, L'Oreal, Labelux, Lacoste, Lancome, Land's End, Liebeskind, Life is Good, London Drugs, Lush Fresh, M. Gemi, M&S, Magento, Marc O'Polo, Marketing strategy, Matrix Commerce, mergers, Mergers And Acquisitions, Michael Hill, Micheal's, microsoft, Microsoft Dynamics, mothercare, Mountain Hard Wear, NewBalance, News Analysis, Nine West, OVS, Pacsun, panasonic, Pandora, PartyCity, Pentland, Perry Ellis, Picard, Pier1 Imports, Poppin, Puma, Quicksilver, R "Ray" Wang;, r Samsonite, Reitmans, Rituals, Rockport, Roots, rwang0, S.Olive, Scotch & Soda, Shopify, Skis.com, Skullcandy, Sleepys, Software Insider, SoftwareInsider, Solstice, Sorel, Space.NK, Speedo, Stoenwall Kitchen, Tory Burch, Traeger, Trina Turk, True Religion, UGG, Urban Decay, vendor strategy, Vibram, Vineyard Vines
By R "Ray" Wang on April 12, 2016
Marketers Face Massive Challenges In Making The Digital Shift In interviews with over 100 digitally focused, modern CMO’s, shared common challenges in the transformation of their roles and with the support of new digital business models. The top 20 modern marketing challenges (not in order of importance) include: Delivering on a creative to commerce […]
Posted in Trends & Concepts | Tagged 2016, ad networks, Apps Strategy, audience acquisition, audience development, brand, brand promise, brand strategy, Chief Marketing Officer, CMO, Constellation Research, content, Content management, creative to commerce, customer care, customer engagement, Customer Experience, customer service, CXM, CXO, Data Driven, Digital Business, digital commerce, Digital Disruption, digital marketing, Digital Marketing Transformation, Digital Strategy, Digital Transformation, DigitalBiz, digitaltransformation, disruptive technologies, Disruptive technology, engagement, enterprise applications, enterprise apps, Enterprise apps strategy, enterprise software, marketing, marketing agencies, Marketing Automation, marketing execution, Marketing strategy, p2p, P2P Networks, Peer to Peer, Programmatic, R "Ray" Wang;, ROI, rwang0, Software Insider, SoftwareInsider, vendor strategy
By R "Ray" Wang on August 24, 2015
Oracle Marketing Cloud Customers Will Gain Channel Agnostic Customer Experience A/B Testing Solution Oracle announced the August 20th, 2015, agreement to acquire Maxymiser, a multivariate and A/B testing solution used to improve customer experience. Here’s the quick video analysis of the deal (see Figure 1). (A blog post may follow given time constraints) Figure […]
Posted in Business | Tagged 2015, A/B testing, acquisition, acquisitions, Apps Strategy, CDO, Chief Customer Officer, Chief information officer, Chief Marketing Officer, Chief Technology Officer, CIO, Cloud, Cloud Computing, CMO, Constellation Research, CRM, Customer Experience, customer experience management, customer relationship management, customer relationship management (CRM), CXM, digital marketing, Digital Marketing Transformation, DigitalBiz, enterprise applications, enterprise apps, Enterprise apps strategy, enterprise software, marketing, Marketing Automation, Maxymiser, mergers, Mergers And Acquisitions, mobile, Mutlivariate Testing, News Analysis, oracle, procurement, R "Ray" Wang;, rwang0, Software Insider, SoftwareInsider, supply chain, supply chain orchestration, suppy chain management, vendor strategy
By R "Ray" Wang on May 12, 2015
The Content, Network, And, Arms Dealer Come Together With Merger The planned acquisition of AOL by Verizon for $4.4B is more than just the acquisition of the programmatic ad platform. Verizon is making the big shift to disrupting digital businesses for a few reasons: Shift from selling products and services to delivering brand promises. In […]
Posted in Business | Tagged acquisition, acquisitions, AdTech, AOL, AOL Advertising, B2C, B2C E-commerce, Brand Promises, business disruption, CDO, Chief Digital Officer, Chief Marketing Officer, CMO, Constellation Research, content, content marketing, context, context marketing, Digital Business, Digital Disruption, digital marketing, Digital Marketing Transformation, Digital Strategy, Digital Transformation, DigitalBiz, digitaltransformation, Disrupting Digital Business, Huffington Post, network economy, News Analysis, Programmatic, Quips, R "Ray" Wang;, rwang0, Software Insider, SoftwareInsider, vendor strategy, Verizon
By R "Ray" Wang on March 14, 2015
Tweeting Live Video Takes Center Stage At #SXSW2015 Live video service Meerkat’s launch may well rise above the fray at this year’s South by Southwest (SXSW) convention. After slews of invites the two weeks before, the service has taken off. Early users have found three major use cases as SXSW has proven to be the […]
Posted in Business | Tagged @appmeerkat, #sxsw2015, #techoptimization, 2015, application development, best practices, board room, Business Transformation, BYOD, Chief Customer Officer, Chief Digital Officer, Chief HR Officer, Chief information officer, Chief Marketing Officer, CHRO, CIO, Cloud, Cloud Computing, CoIT, CoIT and the New CSuite, Constellation Research, Customer Experience, CXO, CXP, Digital Marketing Transformation, Digital Strategy, Digital Transformation, DigitalBiz, digitaltransformation, disruptive, disruptive business models, disruptive technologies, Disruptive technology, Enterprise apps strategy, Enterprise Business Apps, Enterprise Business Apps Vendors, enterprise mobile, Enterprise Mobile Management, enterprise strategy, event report, Featured Posts, five generations of mobile, future of work, Live Video, mass personalization, Mass Personalization At Scale, Meerkat, mobile, Mobile Biz, mobility, NASSCOM, Product Review, R "Ray" Wang;, research, Research Report, rwang0, socbiz, social business, Social Media, Software Insider, SoftwareInsider, strategy, sxsw, Technology Optimization, user strategy, vendor strategy
By R "Ray" Wang on March 10, 2015
A Constellation of Partnerships Ahead On March 9, 2015 Constellation Research announced a strategic alliance with Digital Clarity Group. I wanted to take a minute to discuss what this alliance means for our clients and prospects. I also wanted to share a bit about how this fits within the vision of Constellation Research. The goal […]
Posted in Business | Tagged Alliances, analyst relations, analyst strategy, Apps Strategy, digital, Digital Business, Digital Clarity Group, digital commerce, digital marketing, Digital Marketing Transformation, Digital Strategy, Digital Transformation, DigitalBiz, digitaltransformation, enterprise applications, enterprise apps, Enterprise apps strategy, enterprise software, partnerships, Personal Log, R "Ray" Wang;, rwang0, Software Insider, SoftwareInsider, vendor strategy
