Have you seen a grown man cry?
It is embarrassing to see large vendors so desperate to show they are cloud players that they will grab at any straw. First there was SAP’s Bill McDemott’s gushy, mushy claim “We thank Lars so much for bringing the cloud DNA to SAP…the cloud DNA is now embedded across 65,000 minds and hearts, and it’s now become […]
NetSuite SuiteWorld 2011: Low Key, High Class, Big Hopes
I’ve known NetSuite for many, many years. ‘Twas back in 2004, I met Mei Li, their ultra-dynamic SVP of Corporate Marketing, who has become one of my closest friends. She introduced me at that time to Zach Nelson, the very charismatic and always well liked NetSuite CEO and co-founder, who I got to know at […]
Three tips for Social CRM adoption
Veteran journalist Peter Coffee, who now works for Salesforce.com, asked me for three points that enterprise buyers should consider when introducing social CRM into an organization.
Reaching for social CRM success (or failure)
Social CRM offers a different set of challenges from those associated with ordinary IT or CRM projects. Consider these three points.
