Encouraging Unintended Uses

When online communities go to work

By Dion Hinchcliffe on March 22, 2010

While the debate continues on about whether consumer social networking is an effective model for how we should run our organizations in the future, one under-appreciated online phenomenon is quietly and steadily remaking the very notion of business itself.

The world of online communities has evolved with social computing to become one of the most powerful new models for getting work done. Read my exploration of “When online communities go to work.”

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