Marketing in 2014 – Part One
The entire business world is dealing with a lot of change, and it’s being felt across all organizations and departments. The Internet and the four technology pillars (social, mobile, cloud and big data/analytics) are driving all sorts of new technologies and new processes and activities related to those new technologies. This is all good, challenging, […]
Is Social Business Dead?
Has social for business run its course and now we should just move on, because there’s “nothing to see here”? Have businesses given it a good go and, finding no value, are they abandoning their efforts?
Responding in "Social Web" Time
When we talk about the impact of the social web, social business, social CRM, consumerization of IT…almost anything that has to do with the changing business environment, the topic that universally comes up is the change in people’s expectations. This applies to employees, who want a user experience for the enterprise that is as “good” […]
Changing Expectations
I was flying across the US last week and was really annoyed to find that my flight didn’t have Wifi. I mean really, 6 hours without an Internet connection, how would I get anything done? Of course when I have…
