Equinix rolls out 1MW fuel cell for Silicon Valley data center
Equinix is powering one of its Silicon Valley data centers with a 1MW Bloom Energy fuel cell
Why Facebook entering the world of work is an advertising goldmine. #facebookatwork
So, Ingrid Lunden at TechCrunch announced that Facebook has finally entered the world of work. As far as the consumer market goes, think about it. Facebook is worth 212 billion dollars by having a strong hold on your actions, interests, and preferences from 5pm to 9am and some fraction of your work day. If only it could […]
What Can a Poor Dumb Engineer Do That Most Marketers Can’t?
This is a tale of bootstrapping and bucking the conventional wisdom. This is a tale of applying an Engineer’s overly top down facts sifted through logic lens to what is traditionally a touchy feely shoot from the gut discipline. This is the story of how my little one man bootstrapped SaaS company competes with giants […]
Channel Adoption and Usage Study in Customer Service: Third Year
As I promised earlier this year, I conducted the third run of the channel adoption and usage study (focused on customer service) that my friends at KANA, a Verint Company, continue to generously sponsor. Truth be told, it took a little longer than expected to get to the right number of answers, but we did […]
Twitter — from friendly village to noisy megalopolis
A few things struck me today about Twitter and about one aspect of a World gone social. I subscribe to a great service called Timehop, which reminds me every day about tweets and Twitter conversations for this day but 1, 2, 3 and more years ago. It’s a great way to bring back things you […]
Most Marketing Advice Tells Us How to Market to Marketers
Think about it–the experts out there writing marketing advice as part of their content marketing strategies are all selling something. They’re either selling software, consulting, or some other product. And the audience they’re selling to are marketers. Sure, many of them have practices or history that involved marketing to non-marketers, but right now what they’re […]
Tap Into Your Company’s Power of Digital Positivity
While I don’t support the use of covert methods to conduct employee or consumer research, I think the mass flip-out over Facebook’s recent experiment to dive deeper into the heads of its users overlooks some valuable takeaways for companies interested in promoting positive, supportive cultures. Quick recap: Facebook manipulated the News Feeds of nearly 700,000 unsuspecting users. […]
The Social Kerfuffle: What is an Employee?
Who owns the behavior of an employee on the social networks? In a world where we have all gone BYOD, and I would posit – gone BYOS (Bring your own “Social Network”) – who owns what? And who is responsible when an error is made by the employee? What is an error? What is an […]
CeBIT 2014: The Next Phase Of Social Collaboration
We are at a critical point in the evolution of enterprise software and enterprise computing in general. I make that distinction because when we say software, we tend to think transactional software that powers functions such as Customer Relationship Management (CRM), Human Capital Management (HCM), and the like. And that sub-consciously limits our thinking and […]
What else can you buy for $16 billion?
A billion dollars isn’t what it used to be but it’s still substantial. You might wonder, as I did, what else in the world might be worth $16 billion the sum Facebook will pay (unless it pays $19 billion) for WhatsApp. As it turns out there are lots of things and people in the $16 billion […]
