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Gap

The Gap: System and process errors disrupt shopping experience

The Gap: System and process errors disrupt shopping experience

By Michael Krigsman on December 17, 2012

As author of the Beyond IT Failures blog, I am no stranger to problems that cause endless hassle to consumers, although usually I describe situations that happen to others. Today, however, I can offer a first-hand account of system errors at clothing retailer, Gap Inc., which owns major brands Gap, Banana Republic, Old Navy, Piperlime, […]

Posted in Business, Featured Posts | Tagged Banana Republic, Black Friday, Gap, Old Navy, Retail

Is Gap’s New Logo a Crowdsourcing Black Ops?

Is Gap’s New Logo a Crowdsourcing Black Ops?

By Jeff Nolan on October 10, 2010

Here’s an interesting argument… that Gap hoodwinked everyone into signing on to crowdsource a new logo by using their decidedly crappy “new” logo as bait: That’s right. One of the most prominent popular fashion brands is crowdsourcing its new brand logo. So the favorite last-ditch tactic of brands and causes lacking money or new ideas […]

Posted in Trends & Concepts | Tagged 99designs, Bait-and-switch, Brand loyalty, Crowdsourcing, design, Gap, Get Satisfaction, Logo, Publicity stunt, Uncategorized

The Gap: Poor data creates CRM snafu

The Gap: Poor data creates CRM snafu

By Michael Krigsman on July 7, 2010

Online service problems at The Gap highlight the connection between back-end IT systems and customer satisfaction.

Posted in Business | Tagged CRM, customer service, Gap, Levi Strauss, online shopping, Overstock.com, Retail | 1 Response

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