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Gillette Stadium

A Social Branding Moment

A Social Branding Moment

By Denis Pombriant on October 18, 2013

A little while ago I wrote about New Coke and the time in the 1980’s when Coca-Cola tried to change its formula (without much prompting from customers).  As you may recall, especially if you were alive and drinking the stuff at the time, the customers didn’t much like it. They were miffed about the new […]

Posted in Trends & Concepts | Tagged brand, branding, Coca-Cola, Gillette Stadium, New Coke, social branding, Washington Redskins

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