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How Cloud Computing Is Accelerating Context-Aware Coupons, Offers and Promotions

How Cloud Computing Is Accelerating Context-Aware Coupons, Offers and Promotions

By Louis Columbus on January 2, 2013

Retailers and marketers often face the challenge of getting coupons, offers and promotions delivered at the perfect time and in the right context to their customers. The rapid advances in cyber foraging, contextual computing and cloud computing platforms are succeeding at revolutionizing this aspect of the retail shopping experience.  Context-aware advertising platforms and strategies can […]

Posted in Business, Featured Posts | Tagged analytics, byline=Louis Columbus, Cloud Computing, coupons, CRM, customer relationship management, gartner, google, Google Android, Google App Engine, Greystripe, Louis Columbus' blog, Millennial Media, mobile, offers, promotions, Radio Frequency Identification, Retail, Retailing, RFID, software as a service, Strategies & Solutions, Tech | 1 Response

Give Me a Layer to Stand On, And I’ll Move You to the Cloud

Give Me a Layer to Stand On, And I’ll Move You to the Cloud

By Bob Warfield on April 14, 2011

Apologies to Archimedes, who is supposed to have said:
“Give me a place to stand and I’ll move the Earth.”
He was speaking of leverage and the idea that a great weight can be moved with very little force given the right amount of leverage. Leverage is what IT needs to make an orderly progression to the Cloud without having to expend too much force.

Posted in Technology / Software | Tagged Cloud, Cloud Computing, data center, Google App Engine, Hewlett-Packard, ibm

Database.com - Why? How? What?

Database.com – Why? How? What?

By Anshu Sharma on December 8, 2010

Why? Developers are moving to the cloud because users expect their applications to be available from multiple devices – not just a PC or Mac – but a myriad new computers that come in the shapes of tablets, smart phones, and purpose-built devices. Users want be able to access their data from home, work, and […]

Posted in Featured Posts, Technology / Software | Tagged Cloud Computing, Database, database.com, df10, Dreamforce, Google App Engine, PaaS, SaaS, salesforce.com, vmforce

Research Report: How SaaS Adoption Trends Show New Shifts In Technology Purchasing Power

Research Report: How SaaS Adoption Trends Show New Shifts In Technology Purchasing Power

By R "Ray" Wang on June 21, 2010

SaaS Adoption Surveys Often Overlook Audience Composition
Over the past year, analyst firms, tech media, and even mainstream business media have happily showcased positive news about SaaS adoption.  The common theme remains clear – SaaS adoption moves beyond the tipping point in 2010.  Cloud adoption will reach a tipping point in the next 12 […]

Posted in Business, Featured Posts, Technology / Software | Tagged Apps Strategy, boomi, budgets, business technology, CastIron, Cloud, Cloud Computing, CRM, customer bill of rights, EMC, Epicor, EscrowTech, Google App Engine, HCM, HR, hybrid deployments, ibm, IBM Optim, Informatica, InnovaSafe, IronMountain, Microsoft Azure, NCC Group, netsuite, next gen cio, OpSource, PaaS, pbs, Pervasive Software, procurement, project based solutions, RainStor, Research Report, SaaS, SaaS escrows, SaaS Integration, SaaS strategies, salesforce.com, sap, SnapLogic, software as a service, technology budgets, vendor strategy, vmforce, VMware, workday, zoho | 3 Responses

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