Quick Thoughts on A/B Testing for Boostrappers
First thing is, if you’re not A/B testing, you’re missing out. It’s an absolutely essential tool for marketers. It’s completely free and easy too, thanks to tools like Google’s Website Optimizer. Second thing: most of what you test will fail! Yeah, pretty crazy, huh? It’s true. I keep an agile backlog (fancy way of saying […]
SaaS CEO on Improving Website Visitor to Trial User to Paying Customer Conversion
I don’t claim to be an expert in the area, so this is more a quick pointer then a real post. Well, too short for a post, too long for a tweet:-) Duane Jackson, CEO of SaaS accounting provider Kashflow writes up his experience of using Google Analytics and Website Optimizer to fine-tune his site […]
