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Google Website Optimizer

Image credit: CrodwSpring

Quick Thoughts on A/B Testing for Boostrappers

By Bob Warfield on February 22, 2011

First thing is, if you’re not A/B testing, you’re missing out.  It’s an absolutely essential tool for marketers.  It’s completely free and easy too, thanks to tools like Google’s Website Optimizer. Second thing: most of what you test will fail! Yeah, pretty crazy, huh?  It’s true.  I keep an agile backlog (fancy way of saying […]

Posted in Featured Posts, Technology / Software | Tagged A/B testing, google, Google Website Optimizer, Landing page, marketing, Netflix, testing

SaaS CEO on Improving Website Visitor to Trial User to Paying Customer Conversion

SaaS CEO on Improving Website Visitor to Trial User to Paying Customer Conversion

By Zoli Erdos on October 21, 2009

I don’t claim to be an expert in the area, so this is more a quick pointer then a real post. Well, too short for a post, too long for a tweet:-) Duane Jackson, CEO of SaaS accounting provider Kashflow writes up his experience of using Google Analytics and Website Optimizer to fine-tune his site […]

Posted in Technology / Software | Tagged google, Google Analytics, Google Website Optimizer, Kashflow, marketing

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