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greenwashing

Why are Salesforce hiding the emissions of their cloud?

Why are Salesforce hiding the emissions of their cloud?

By Tom Raftery on November 20, 2012

The lack of transparency from Cloud computing providers is something we have discussed many times on this blog – today we thought we’d highlight an example. Salesforce dedicates a significant portion of its site to Sustainability and on “Using cloud computing to benefit our environment”. They even have nice calculators and graphs of how Green […]

Posted in Featured Posts, Technology / Software | Tagged carbon intensity, Cloud, cloud carbon intensity, Cloud Computing, cloud infrastructure, data center, emissions data, Greenhouse gas, greenwash, greenwashing, salesforce, salesforce.com, singapore, Spain, Sustainability

It is surprisingly easy to leave yourself open to claims of Greenwashing!

It is surprisingly easy to leave yourself open to claims of Greenwashing!

By Tom Raftery on May 10, 2010

Companies need to take a lot of care when making Green claims. The whole Green energy space is massively complex and it is surprisingly easy to leave yourself open to claims of Greenwashing. What do I mean? Well, take the Irish energy sector, for example. Anyone who generates electricity in Ireland, which is to be […]

Posted in Trends & Concepts | Tagged electricity, greenwashing, Ireland, renewables, sem, single electricity market, Sustainable energy, wind energy, Wind power

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