• Home
  • Blog
  • Who We Are
  • Contact
  • Sponsors
Enterprise Irregulars
Smart Thinking for the Smart Enterprise
  • Featured Posts
  • Business
  • Technology / Software
  • Trends & Concepts
  • Startup Lessons

GTM Strategy

Storming the Castle Chapter 2: How I Gave Up Finger Painting and Decided to Develop a Category.

Storming the Castle Chapter 2: How I Gave Up Finger Painting and Decided to Develop a Category.

By Steve Mann on April 30, 2010

Folks here’s an excerpt from Chapter 2. Enjoy. Comments as always are welcome. Arts and Crafts Time Is Over Well that’s what you’re CMO should be saying. Look, time and time again, marketing has been relegated to the tail end…

Posted in Business | Tagged Choice Modeling, GTM Strategy, marketing, Marketing and Advertising, usability, Voice of the Customer

Storming the Castle: Chapter 1

Storming the Castle: Chapter 1

By Steve Mann on April 29, 2010

Folks… here’s an excerpt of Chapter 1 of my eBook, Storming the Castle: Developing a  Go-to-Market Strategy That Enthralls, Intoxicates and Drives Growth. Many organizations think of markets as castles — surrounded by difficult to cross moats, filled with hostiles, their customers and prospects and all resulting in a lot of casualties when these organizations […]

Posted in Business | Tagged GTM Strategy, marketing, marketing science

feed mail facebook twitter linkedin

Partner Posts

zoho logo
  • The Periodic Table of Marketing Extensions
  • 11 Email marketing best practices for 2021
  • Popular software systems used by HR professionals
  • Why choose TransMail for your transactional emails?
  • Are Tuesdays really the best days to send emails?
  • 7 ways to manage team inboxes like a pro
  • Remove unnecessary error lines and improve language skills? We did both.
  • Top trends that will shape the global workforce in 2021
  • 7 ways to strengthen your relationship with your customer
  • How digital marketers intend to optimize email marketing in 2021

EI Tweets

My Tweets

Popular Posts

  • A Memo regarding Corporate Social Media policies
  • Top 10 Tech Job Skills Predicted To Grow The Fastest In 2021
  • What's New In Gartner's Hype Cycle For AI, 2019
  • Strategy, Business Model, and Who's Your Customer
  • 10 Ways People Find Relevant Information
  • Three types of GUIs - past, present and the future
  • Burning Platform: A review of RISE with SAP
  • UiPath will finally find its true path as IPO beckons. Now can its leadership develop some humility to embrace this incredible opportunity?

Archives

Meta

  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org

Authors

  • Anshu Sharma
  • Bob Warfield
  • Brian Sommer
  • Dave Kellogg
  • David Terrar
  • Denis Pombriant
  • Dion Hinchcliffe
  • Esteban Kolsky
  • Evangelos Simoudis
  • James Governor
  • Jason Corsello
  • Jason M. Lemkin
  • Louis Columbus
  • Michael Krigsman
  • Naomi Bloom
  • Paul Greenberg
  • Phil Fersht
  • R "Ray" Wang
  • Raju Vegesna
  • Ross Mayfield
  • Sameer Patel
  • Sandy Kemsley
  • Susan Scrupski
  • Thomas Otter
  • Tom Raftery
  • Vijay Vijayasankar
  • Vinnie Mirchandani
  • Zoli Erdos
Sponsored by: