The Long Retreat Up Market
SAP is holding Sapphire, its annual user meeting in Orlando this week. Sapphire is one of the premiere events on the IT tradeshow calendar along with Microsoft Convergence, Oracle Open World, Sage Insights and Salesforce.com’s Dreamforce. These events each draw tens of thousands of people from around the world and each has a distinctly different […]
Your Customer Service Duty
There’s good news for any manager who has grown exasperated with trying to delight customers through “over the top” service. You may be working too hard and the benefits are not forthcoming. We’ll do anything to keep customers because they tend to buy more from us and the cost of replacing them if they leave […]
Analytics Is the Social CRM Secret Sauce
A lot of information is coming together this quarter that begins to put new spin on Social CRM. While we’ve all been busy getting networked in our personal lives and professionally, a huge mountain of data has been accumulating that will make our work in social technology more valuable. Last week Harvard Business Review released […]
