Alt fuels driving K-wave formation
Have you noticed how petroleum companies like Exxon-Mobile and Shell are talking about their research into alternate fuels or ways of using them that don’t cause pollution such as fuel cells? Those commercials are designed to make us feel good by reassuring us that something is being done to ward off the worst effects of […]
Oracle Flashes Marketing Muscle
Oracle scored points in its ongoing battle with Salesforce.com for primacy in the CRM world. Personally, I am not sure it matters much because the two companies’ approaches to CRM are so different. Coke or Pepsi? Harley-Davidson or Honda? Who knows? At the end of the day, it’s about helping a customer realize a vision […]
Did Toyota’s Lean Supply Chain Go Bad?
There’s been a lot of finger pointing in the press recently when it comes to Toyota?s suddenly accelerating escapades, which seemed to downshift into third gear with the accelerator floored (even to the point of a made-for-media car chase and forensi…
