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Honda

Oracle Flashes Marketing Muscle

Oracle Flashes Marketing Muscle

By Denis Pombriant on April 29, 2011

Oracle scored points in its ongoing battle with Salesforce.com for primacy in the CRM world.  Personally, I am not sure it matters much because the two companies’ approaches to CRM are so different.  Coke or Pepsi?  Harley-Davidson or Honda?  Who knows?  At the end of the day, it’s about helping a customer realize a vision […]

Posted in Business | Tagged CRM, Honda, marketing, oracle, pepsi, siebel, sony ericsson

Did Toyota's Lean Supply Chain Go Bad?

Did Toyota’s Lean Supply Chain Go Bad?

By Jason Busch on March 25, 2010

There’s been a lot of finger pointing in the press recently when it comes to Toyota?s suddenly accelerating escapades, which seemed to downshift into third gear with the accelerator floored (even to the point of a made-for-media car chase and forensi…

Posted in Business | Tagged California, General Motors, Honda, lean supply chain, procurement, supply chain, supply risk, Toyota, Toyota Prius

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