Talk like a modern technology marketer (humor)
Made-up words were in abundance during this fall’s software conference season. Your dauntless reporter traveled the world to bring back the latest in tech marketing speak. If you want to sound like you’re current with today’s dubious jargon, here’s a quick primer to get you all caught up.
(Satire) Not just for Rock Stars – Now Analysts/Influencers have contract riders!
Contract riders are those special line items people slip into contracts. Some have a valid business purpose (like NO brown M&M’s) and others are a tribute to the requester’s vanity/ego. Do IT analysts/influencers have these? Your ace investigative reporter teamed with the always inscrutable and snarky Frank Scavo to get to the bottom of this. […]
HfS and Blue Prism partner to develop automated analyst solutions
Meet Clive: Robo-Analyst Prototype Industry analyst authority HfS Research has today announced a strategic partnership with leading Robotic Automation software company, Blue Prism to develop the first automated analyst prototype. HfS has been conducting some major research studies into the emerging trend of Robotic Process Automation (RPA), which is threatening to revolutionize the IT and business process outsourcing world by […]
Innovation Through Logo Design
OK, I stole that title from Krish. It’s a telling title, almost as good as this one from Shakespeare: Much Ado about Nothing. Oh, and I really don’t want to write about a logo. Especially about a fugly one. One that the entire world hates. But what can I do, the world is abuzz with […]
So if the rockstars have gone, what’s left in the analyst industry?
As we revealed last week, most of the big analyst personalities have seemingly fled the analyst industry… many for the riches on offer from their vendor clients, clearly seeing more ROI from employing them, as opposed to purchasing their firm’s services. However, this hasn’t prevented the remaining legacy purveyors of analyst services from making a living. So […]
How to write great/awful tech press releases: Satire
If you’re running a startup and wondering how those PR people do their magic, read on. (If you work for these firms, click away now.) I checked in with my colleagues over at Blithering Media (my sub rosa PR firm). They shared their best/worst practices with me. Here goes: So, suppose you’ve got a new […]
Blueprint to Re-Cycle the much Hyped MagiK Kvadrant
Fellow Enterprise Irregular and HfS Research Founder Phil Fersht introduced their new Blueprint with an appropriate title: Step aside Magic Quadrant, hello Blueprint. I think such a milestone warrants a historical overview of Gartner’s Magic Quadrant, Hype Cycle, Magic Cycle, Magic Hype, Hyped Magik… or any other variation you prefer. And since it’s just a few […]
Why HfS cancelled its 2013 predictions
For all of you waiting on tenterhooks for our 2013 predictions, I am afraid we have some bad news: today, we took the unprecedented step of canceling them. But why?
Benioff’s 2013 (NOT 2012) DreamForce Day 1 & 2 Keynote
Marc Benioff is a great showman, salesman and speaker. His annual show, Salesforce.com’s DreamForce, has become the show to attend for application software buyers globally. Last week’s event was a high-energy affair chock full of product announcements, glowing customer testimonials and more. Marc’s keynote often sets the standard for what other vendors’ user conferences should aspire […]
Software Smack Talk Playbook
(Satire) I was speaking with my buds at the amazing tech PR firm, Blithering Media. The subject of trash talk came up. We hear it all the time. I mean what’s a press conference or analyst briefing without a couple of really polished digs? I suspect some firms outsource the creation of these pearls to […]
