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Research Summary: Demystifying Enterprise Gamification For Business

Research Summary: Demystifying Enterprise Gamification For Business

By R "Ray" Wang on December 7, 2011

Purpose and Intent Much hype surrounds the topic of gamification. Often seen as a technique to add engagement to existing tasks, projects, marketing campaigns, and initiatives, the term gamification unfortunately lacks the seriousness it deserves. This report seeks to change the point of view and demonstrate where gamification plays a role in the enterprise. More […]

Posted in Technology / Software | Tagged Badgeville, Big Door, BunchBall, Cloud, Cloud Computing, Constellation Research, Constellation Research Inc., ConstellationRG, Consumerization of IT, CRM, CrowdTwist, customer engagement, Customer Experience, customer experience management, Design thinking, disruptive, disruptive technologies, Disruptive technology, early adopters, Engage, engagement, Engagement Apps, Enterprise Gamification, gamification, iActionable, NextGenCXP, R “Ray” Wang;, R "Ray" Wang;, Research Report, Research Summary, rwang0, SaaS, social business, Social Business Software, social commerce, Social CRM, Social Enterprise, social enterprise apps, Social Media, social technologies | 1 Response

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