Independent software vendor
By James Governor on April 28, 2011
I have been giving a fair bit of thought lately to app developer segmentation. Considering how much money is poured into developer relations, its surprising just how little solid segmentation work has been done in terms of understanding developer roles or personae. I am currently working on a project for a client, and began some […]
By Phil Wainewright on October 13, 2010
A bewildering choice confronts ISVs pondering which platform to use as they start to roll out SaaS offerings to respond to growing market demand for cloud offerings. Here are some pointers to help make that choice.
By Sadagopan on September 18, 2010
It’s often widely acknowledged that all players in the software ecosystem needs to make adjustments and put efforts to embrace the world of cloud. We saw in the earlier posts the nature of issues that need to be confronted by buyers, IT service provide…