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Informatica Customer Data Forum

Monday’s Musings: Using MDM To Build A Complete Customer View In A Social Era

Monday’s Musings: Using MDM To Build A Complete Customer View In A Social Era

By R "Ray" Wang on May 9, 2011

Customers Have Evolved… Has Your Organization? Right now customers and prospects probably ignore your organization’s marketing messages because mass marketing campaigns lack relevancy. Right now most customers answer each other’s questions because your customer service and support agents lack the authority or knowledge to resolve issues. Right now prospects ask each other what they think […]

Posted in Business | Tagged Apps Strategy, CIO, CMO, Constellation Research, customer data integration, customer engagement, customer experience management, Customer Hubs, Data deluge, data governance, data integration, enterprise applications, enterprise apps, Enterprise apps strategy, Enterprise architecture, Enterprise Business Apps, Enterprise Business Apps Vendors, enterprise software, Informatica Customer Data Forum, information management, information supply chain, master data management, mdm, Monday's Musings, Monday’s Musings, R “Ray” Wang;, R "Ray" Wang;, rwang0 | 2 Responses

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