The Key to Branding Success: Staying in Character
Decades ago I had the pleasure of watching a branding video, created by a San Francisco ad agency, narrated by an advertising executive with a familiar voice who’d narrated scores of commercials [1]. It was, I believe, entitled Staying in Character and while I’ve searched the internet for it many times over the years — […]
Attunity Scores a Win With RMS CDC Support
Today’s email brought a reminder of an old, valued data format: RMS. When I posted about Attunity earlier this year, I noted the value of its replication and changed data capture (CDC) technology as the major software infrastructure vendors continue to look at ways to consolidate the management of their customer’s data assets. Attunity is […]
The 7 Tenets Of Building A “Star Analyst” Firm
Inspired By The Lessons Learned From Others Before Me One day on a family vacation in June 2009, my dad came up to me and said, “Son, why are you working so hard for someone else?” Coming from my father, a “company man” who worked 30 years at the same company and rose from the […]
