Secrets of When and How to Talk to Customers at a Startup
Jason Lemkin says forget building wireframe UI’s and start out interviewing 20 customers, because you just won’t understand your customers until you do. Here’s the gist of why you need 20 interviews before you do anything else: And you have to do 20. I know it’s hard to get to 20. But it’s the right […]
Planning to Do a SaaS Startup? Don’t Forget the 20 Interview Rule.
Recently I spent some time with two seemingly similar SaaS start-ups. Both are at about $100k in MRR (congratulations!). Both have happy, enthusiastic customers. Both have really great products and are organically growing. Both have great founder CEOs. But even though both are now at $1m ARR … one is just so much better positioned […]
AccelOps in Action at the Austin Radiological Association – Overview and use of AccelOps integrated data center and cloud service monitoring platform from an end user perspective
I recently visited with Todd Thomas and Geoff Christy at the Austin Radiological Association to see their instance of AccelOps in action. Todd and Geoff explain how they came about to switch over to AccelOps in the first interview section, then shows us an extensive demo of how they’re using AccelOps. Seeing this kind of […]
Salesforce.com co-founder: Collaboration and the social enterprise
Salesforce.com’s Chatter platform offers a promising advance for collaboration in the enterprise. Watch an important video interview with the company’s co-founder.
Enterprise Irregulars: Behind the scenes with NetSuite CEO
The Enterprise Irregulars is an invitation only group comprised of top-tier enterprise analysts, observers, industry veterans, and executives. Listen to a podcast briefing with NetSuite’s CEO.
Enterprise IT: Inside an SAP customer
The global head of Mead Johnson’s PMO shares his thoughts on SAP, system integrators, SaaS, and much more, in an exciting podcast.
RightNow: Analyzing the ‘Cloud Services Agreement’
Cloud-based CRM vendor, RightNow, recently released new service that are not revolutionary but do challenge other vendors to simplify pricing / licensing terms and conditions.
Business intelligence success, ROI, and failure
Despite the growth of BI, achieving ROI remains a challenge; video interview with Michael Corcoran, Chief Marketing Officer of Information Builders.
Blogger relations at SAP
Enterprise software vendors are an important part of the blogging ecosystem. Here’s how SAP is innovating in this area.
SOA adoption: The human face of governance
Human and organizational factors such as politics, information silos, and change management generally underlie IT success and failure.
