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jack trout

In Search of the Obvious - cutting through the marketing mess

In Search of the Obvious – cutting through the marketing mess

By David Terrar on February 8, 2010

When I first tweeted that Jack Trout’s new book “In Search of the Obvious” had arrived from Amazon, my mate @euan suggested his (excellent) blog is actually easy to find. He called it “The Obvious” because when he started writing about the application of new technology and social media in organizations, he felt that, actually, […]

Posted in Trends & Concepts | Tagged advertising, al ries, design, General Business, jack trout, laws of marketing, marketing, Marketing & Media, marketing warfare, media, messaging, positioning, sales, Sales & Marketing, strategy

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