MINDBODY on stage at MAU sharing how they achieved a whopping 43.7% goal conversion. #MAU2017
Real, meaningful case studies are hard to come by in Enterprise Tech. Real stories about the use of Artificial Intelligence are even harder. We were lucky to have our customer Scondoo profiled on Diginomica. This time, we’re privileged again to join MINDBODY on stage at MAU as they share another real story about they use AI to achieve […]
Kahuna joins iconic technology brands such as Workday, Salesforce and SAP as 2017’s Best Places to Work
My four years at SuccessFactors exposed me to scores of HR executives and varied organization cultures – many that struggled and just as many that soared to amazing heights because they genuinely embraced the power of human capital. And I learned a lot over the years from the world’s best human capitalist champions who eventually became […]
Two Irrefutable and Significant Trends That Are Re-Defining Digital Commerce #eTailWest
Brand marketers sit right at the intersection of two of the most irrefutable and significant trends that are re-defining and disrupting digital commerce and customer engagement in profound ways. Irrefutable and significant trend #1 The expectations of today’s consumers about how a brand engages with them are wildly different compared to what they expected […]
Announcing Demandfest – a SaaS marketing summit for practitioners, by practitioners
B2B Marketing for high-growth companies is hard: marketers are expected to find that magic bullet that drives sales velocity, with limited chips and a fail-fast but not-often, ethos. My bestie Jeff Nolan, Venture Capitalist-turned marketing operator and I have put our heads together over the years to cook the most complex, elaborate menus. And so […]
How Artificial Intelligence is transforming eCommerce marketing – A CXO Talk Video Interview
Recently, my colleague, Andrew Eichenbaum, Head of Data Science at Kahuna, and I had the pleasure of sitting down with Michael Krigsman of CXO Talk. Michael conducts interviews on topics that are profoundly changing the technology and business landscape. We spent the hour discussing artificial intelligence and machine learning and how they’re transforming consumer engagement […]
60 days in, 6 things I learned about Marketing Automation
I’m now 60 days into my new role at Kahuna as of this week. In this time, I’ve met with tons of fantastic consumer marketing leaders to understand where their head is at. Before I get jaded and become a complete marketing automation insider, I wanted to size up the space as I see it. The terrific […]
