Predicting The Future Of Digital Marketplaces
The U.S. B2B eCommerce market is predicted to be worth $1.2T by 2022 according to Forrester. 75% of marketing executives say that reaching customers where they prefer to buy is the leading benefit a company gains from selling through an e-commerce marketplace according to Statista. 67% strongly agree to the importance of B2B e-commerce being critical to their […]
Kahuna announces a purpose-built SaaS solution for Digital Marketplaces
Five full quarters in the seat at Kahuna and with many many customer co-development hours to show for It, I’m thrilled to publicly share Kahuna’s forward focus. I’m stoked to announce a SaaS platform specifically for marketplaces that helps retain buyers and sellers, and connect them to drive liquidity. Unlike most marketing systems that focus […]
Five Traits of Iconic Marketers
I took over as CEO at Kahuna a little over a year ago. As I reflect on scores of customer conversations in 2017, the single most striking finding after engaging with the most iconic marketers of our time is unequivocally this: They have an acute need for speed. They act and react much much faster than anyone […]
Retails last resort? Extreme Personalization #AI #CRM #ecommerce
The battle for digital commerce domination just heated up. Again. Amazon enters the brick and mortar grocery business. Walmart enters high-end fashion with the purchase of Bonobos. Nike and Sears cave in and agree to sell their products on Amazon. And finally, Amazon takes on Black Friday with Prime Day, raking in a whopping $3 […]
MINDBODY on stage at MAU sharing how they achieved a whopping 43.7% goal conversion. #MAU2017
Real, meaningful case studies are hard to come by in Enterprise Tech. Real stories about the use of Artificial Intelligence are even harder. We were lucky to have our customer Scondoo profiled on Diginomica. This time, we’re privileged again to join MINDBODY on stage at MAU as they share another real story about they use AI to achieve […]
Kahuna joins iconic technology brands such as Workday, Salesforce and SAP as 2017’s Best Places to Work
My four years at SuccessFactors exposed me to scores of HR executives and varied organization cultures – many that struggled and just as many that soared to amazing heights because they genuinely embraced the power of human capital. And I learned a lot over the years from the world’s best human capitalist champions who eventually became […]
Two Irrefutable and Significant Trends That Are Re-Defining Digital Commerce #eTailWest
Brand marketers sit right at the intersection of two of the most irrefutable and significant trends that are re-defining and disrupting digital commerce and customer engagement in profound ways. Irrefutable and significant trend #1 The expectations of today’s consumers about how a brand engages with them are wildly different compared to what they expected […]
Announcing Demandfest – a SaaS marketing summit for practitioners, by practitioners
B2B Marketing for high-growth companies is hard: marketers are expected to find that magic bullet that drives sales velocity, with limited chips and a fail-fast but not-often, ethos. My bestie Jeff Nolan, Venture Capitalist-turned marketing operator and I have put our heads together over the years to cook the most complex, elaborate menus. And so […]
How Artificial Intelligence is transforming eCommerce marketing – A CXO Talk Video Interview
Recently, my colleague, Andrew Eichenbaum, Head of Data Science at Kahuna, and I had the pleasure of sitting down with Michael Krigsman of CXO Talk. Michael conducts interviews on topics that are profoundly changing the technology and business landscape. We spent the hour discussing artificial intelligence and machine learning and how they’re transforming consumer engagement […]
60 days in, 6 things I learned about Marketing Automation
I’m now 60 days into my new role at Kahuna as of this week. In this time, I’ve met with tons of fantastic consumer marketing leaders to understand where their head is at. Before I get jaded and become a complete marketing automation insider, I wanted to size up the space as I see it. The terrific […]
