By Chris Selland on February 3, 2011
Interesting post from David Armano today – a demonstration of how marketers are beginning to use Klout and other scoring engines such as PeerIndex to target ‘influential’ consumers. We’re still quite far from marketing nirvana. For instance: * His name is ‘David’ not ‘armano’ * He professes to have little to no interest in basketball […]
By Chris Selland on January 11, 2011
Klout’s announcement of an $8.5M round is a clear sign that social ‘scoring’ – and the development and utilization of effective and accurate ‘influence’ metrics in order to more effectively support and service customers – is an idea whose time has come.
By Chris Selland on January 7, 2011
‘Influence’ is a hot topic these days and rightfully so – but I’ve become a firm believer that influence is less and less about individual experts and more in highly-participative community environments.