In Part One of this series I listed 6 issues that are causing disruption and change in marketing. In this post let’s focus on inbound marketing and the shift to a more content marketing focus and away from outbound or broadcast marketing tactics. This fundamental shift is often the underlying issue with most of the […]
As some of you know from my tweets, I tap danced last night as part of a very special adaptation of a classic Fibber McGee and Molly radio show at our annual fundraiser, Radio Daze: OnStage With Florida Rep. It was quite a night, a successful and really fun evening, with many thanks to the […]
The scope, scale and variety of enterprise software review sites continues to accelerate, each promising a true glimpse into a buyer’s experience. These sites include Credii, G2Crowd, Google Apps Marketplace, Microsoft’s Pinpoint, LinkedIn, Trustradius, Salesforce AppExchange, and many others. Each of these sites claims to have safeguards in place to ensure authenticity of reviews. A few including G2Crowd are positioning themselves as Yelp for Software. […]
Customer Success Management Pioneer Adds Key Functionality For March 2014 Release On March 18th, Mountain View, CA based Gainsight announced the Spring 2014 release of its customers success management platform. Led by CEO Nick Mehta, the cloud software vendor has received over $29M in funding from key investors such as Bain Capital, Battery Ventures, Capital […]
Who owns the behavior of an employee on the social networks? In a world where we have all gone BYOD, and I would posit – gone BYOS (Bring your own “Social Network”) – who owns what? And who is responsible when an error is made by the employee? What is an error? What is an […]
Twitter is having a bad day. They did put up some good numbers, indicating real progress on their revenue management, which is just another way of saying they are now a successful ad platform. Great, but that’s only as good as your ability to drive audience growth and engagement, and here Twitter is having a […]
This Fall, Ann Blakely (of Baker Tilly Consulting) and I interviewed a number of HR executives. We had a half dozen or so HR hypotheses we wanted to examine in this changing economy. For example, was a resurging economy creating more emboldened and mobile workers and how were firms dealing with this? New Joint Report […]
Salesforce Seeks To Tackle Digital Business At Dreamforce Over 125,000 virtual and physical registrants descend on San Francisco the week of November 17th for Dreamforce 13, a future of technology meets SXSW event. One day in advance of the largest enterprise software event of its kind, Salesforce.com announces Salesforce 1 (see Figure 1). The Salesforce […]
If you thought HR software comprised Payroll, HRMS and Talent Management modules, think again. There are amazing new products that serve more than just your company. LinkedIn has become the biggest of these PERSON-based products and how well these solutions fit with solutions designed for CORPORATIONS should make for interesting viewing. Read (and comment on) this three part piece!
Selling HR software today requires attention to whether your customers want or appreciate a suite, specialized capabilities or ease of integration. Different kinds of solutions have to be marketed with a skill towards what different buyers want or need. Here’s what some vendors are doing in this regard.