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Louis Columbus’ blog

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10 Ways AI And Machine Learning Are Improving Marketing In 2021

By Louis Columbus on March 3, 2021

AI and Machine Learning are on track to generate between $1.4 Trillion to $2.6 Trillion in value by solving Marketing and Sales problems over the next three years, according to the McKinsey Global Institute.  Marketers’ use of AI soared between 2018 and 2020, jumping from 29% in 2018 to 84% in 2020, according to Salesforce […]

Posted in Business, Featured Posts, Technology / Software, Trends & Concepts | Tagged AI, AI in Marketing, Chief Marketing Officers (CMOs) Machine Learning, Louis Columbus' blog, marketing, McKinsey Global Institute’

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Textures courtesy of NASA:
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Securing Machine Identities Needs To Be A Top Cybersecurity Goal In 2021

By Louis Columbus on February 28, 2021

Bottom Line:  Bad actors quickly capitalize on the wide gaps in machine identity security, creating one of the most breachable threat surfaces today. Why Machines Are the Most Challenging Threat Surface To Protect Forrester’s recent webinar on the topic, How To Secure And Govern Non-Human Identities, estimates that machine identities (including bots, robots and IoT) are growing […]

Posted in Business, Featured Posts, Technology / Software, Trends & Concepts | Tagged Centrify, centrify privileged access management, cybersecurity, Forrester, Identity Access Management (IAM), Kount's 2020 Bot Landscape and Impact Report, LogicMonitor, Louis Columbus' blog, Microsoft Active Directory, Privileged Access Management (PAM), Secured-Sockets Layer (SSL), Zero Trust Security

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10 Charts That Will Change Your Perspective Of Microsoft Azure’s Growth

By Louis Columbus on February 26, 2021

Microsoft Azure revenue grew 50% year-over-year in fiscal Q2, 2021, contributing to a 26% increase in Server products and cloud services revenue. According to the latest earnings call, more than 1,000 Microsoft customers now use Azure Arc to simplify hybrid management and run Azure services across on-premises, multi-cloud and at the edge. Commercial cloud gross […]

Posted in Business, Featured Posts, Technology / Software, Trends & Concepts | Tagged Azure, Enterprise Cloud Computing, Louis Columbus' blog, microsoft, Microsoft Windows Azure

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76% Of Enterprises Prioritize AI & Machine Learning In 2021 IT Budgets

By Louis Columbus on January 26, 2021

43% of enterprises say their AI and Machine Learning (ML) initiatives matter “more than we thought,” with one in four saying AI and ML should have been their top priority sooner. 50% of enterprises plan to spend more on AI and ML this year, with 20% saying they will be significantly increasing their budgets. 56% […]

Posted in Business, Featured Posts, Technology / Software, Trends & Concepts | Tagged AI, AI applications in business, AI in the enterprise, Artificial intelligence, Louis Columbus' blog, machine learning

Dissecting The SolarWinds Hack For Greater Insights With A Cybersecurity Evangelist

Dissecting The SolarWinds Hack For Greater Insights With A Cybersecurity Evangelist

By Louis Columbus on January 4, 2021

Bottom Line: Cyberattacks enter a new era of lethal impact when threat actors are sophisticated enough to compromise SolarWind’s software supply chain with infected binary code while mimicking legitimate protocol traffic to avoid detection. To gain greater insights into the SolarWinds breach, its implications on cybersecurity strategy in the future and what steps enterprises need […]

Posted in Business, Featured Posts, Technology / Software, Trends & Concepts | Tagged Centrify, Cybersecurity and Infrastructure Security Agency's (CISA) Alert AA20-352A, FireEye, Identity and Access Management (IAM), Louis Columbus' blog, microsoft, National Institute of Standards and Technology (NIST) Special Publication 800-53, SolarWinds, SolarWinds breach, Zero Trust Security

The Best Tech Companies For Remote Jobs In 2021 According To Glassdoor

The Best Tech Companies For Remote Jobs In 2021 According To Glassdoor

By Louis Columbus on December 27, 2020

  Glassdoor shows 3,937 companies in the middle of a hiring surge during Covid-19, 960 of which are in information technology. Leading software companies going through a hiring surge right now include Aha! Software, Appen, Clevertech, CrowdStrike, Datadog, Dataiku, Fastly, Hashicorp, Leidos, Liveops, Netskope, Proofpoint, Rackspace, Zapier and Zendesk. Modern Tribe, Dataiku, Zapier, PartnerCentric, Slack, […]

Posted in Business, Featured Posts, Technology / Software, Trends & Concepts | Tagged Aha! Software, Appen, Clevertech, CrowdStrike, datadog, Dataiku, Fastly, Hashicorp, leidos, liveops, Louis Columbus' blog, Netskope, Proofpoint, Rackspace, Zapier, Zendesk

12 Cybersecurity CEOs On What Each Learned Leading During The Pandemic

12 Cybersecurity CEOs On What Each Learned Leading During The Pandemic

By Louis Columbus on December 21, 2020

Bottom Line: Cybersecurity CEOs’ lessons learned from navigating the pandemic provide a valuable framework for leading and growing a business through anxious, uncertain times. How each cybersecurity CEO responds to the challenges of keeping employees safe, customers secure, and product release cycles on schedule while still achieving customer success – all virtually – provide valuable […]

Posted in Business, Featured Posts, Startup Lessons, Technology / Software, Trends & Concepts | Tagged absolute software, Centrify, Evernym, Founder Shield, Gramener: Insights as Data Stories, Hexnode, Kount, Louis Columbus' blog, MobileIron, Osborne Global Security, Prometeo, Qohash, RapidSpace

Software Dominates Deloitte’s 2020 Tech Fast 500 With 71% Of All Companies

Software Dominates Deloitte’s 2020 Tech Fast 500 With 71% Of All Companies

By Louis Columbus on December 15, 2020

Software companies continue to deliver the highest growth rates for the 25th straight year, representing 71% of the entire list, the highest-ever percentage in the history of the rankings. 353 of the 500 fastest-growing companies in North America are in the software industry according to Deloitte’s 2020 Tech Fast 500, the most ever in the […]

Posted in Business, Featured Posts, Technology / Software, Trends & Concepts | Tagged 2020 Technology Fast 500 Winners, cybersecurity, deloitte, Deloitte's Technology Fast 500, enterprise sofware, Louis Columbus' blog

What Are The Fastest Growing Cybersecurity Skills In 2021?

What Are The Fastest Growing Cybersecurity Skills In 2021?

By Louis Columbus on November 27, 2020

Cybersecurity professionals with cloud security skills can gain a $15,025 salary premium by capitalizing on strong market demand for their skills in 2021. DevOps and Application Development Security professionals can expect to earn a $12,266 salary premium based on their unique, in-demand skills. 413,687 job postings for Health Information Security professionals were posted between October […]

Posted in Business, Featured Posts, Technology / Software, Trends & Concepts | Tagged Application Development Security, Application Security Code Review, Azure Security, Cloud Security Architecture, Cloud Security Infrastructure, Container Security, cybersecurity, DevSecOps, Google Cloud Security, Louis Columbus' blog, Microservices Security, Public Cloud Security

Centrify's New CEO Has A Compelling Vision For The Future Of Cybersecurity

Centrify’s New CEO Has A Compelling Vision For The Future Of Cybersecurity

By Louis Columbus on November 3, 2020

Bottom Line: Flint Brenton’s vision for the future of Centrify and cybersecurity, in general, prioritizes the need for privileged access management to become core to the multi-cloud architectures and DevOps environments he sees pervading customers’ enterprises today. Every new cybersecurity company CEO is writing their vision of the future by their decisions and the priorities […]

Posted in Business, Featured Posts, Startup Lessons, Technology / Software, Trends & Concepts | Tagged Centrify, Centrify CEO Flint Brenton, Cybersecurity in a COVID-19 World, Cybersecurity strategy, DevOps, Louis Columbus' blog, microservices, Privileged Access Management

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