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MailChimp

Why Did Mailchimp Decide to Get Less User Friendly?

Why Did Mailchimp Decide to Get Less User Friendly?

By Bob Warfield on December 5, 2013

Mailchimp is the third email service I tried for my boostrapped company, CNCCookbook.  I generally like the service because it makes the email chores easier.  When you’re a bootstrapper with limited resources (heh, I’m a one man SaaS company), that’s important. Did Mojo Jojo take out the original chimp and start implementing plans for world […]

Posted in Technology / Software | Tagged customer service, MailChimp, user interface

It’s In Google’s Best Interest to Kill Marketing Channels They Don’t Own

It’s In Google’s Best Interest to Kill Marketing Channels They Don’t Own

By Bob Warfield on July 23, 2013

The folks at MailChimp recently did an article that analyzed open rates for emails and how they were affected by Google’s new Gmail tabbed user interface.  There’s not a huge amount of data yet, but there are 3 consecutive weeks of reduced open rates in the wake of the new tabbed interface.  Here’s the graph […]

Posted in Featured Posts, Technology / Software | Tagged gmail, google, Google Reader, MailChimp, marketing, strategy | 2 Responses

EuroCloud UK and a lesson in SaaS marketing

EuroCloud UK and a lesson in SaaS marketing

By Phil Wainewright on November 24, 2009

In the midst of a busy schedule the past couple of weeks I’ve been preparing for the launch meeting in London of EuroCloud UK, the British instance of the Europe-wide SaaS and cloud industry community network that was first unveiled last month. Any readers from UK SaaS or cloud ventures who will be in London […]

Posted in Technology / Software | Tagged Business Models, Content management, CRM, eurocloud, europe, Eventbrite, Huddle, MailChimp

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